Showing posts with label ASOS. Show all posts
Showing posts with label ASOS. Show all posts

Monday, December 21, 2009

Nicola de Main Launches Exclusive Capsule Collection for asos.com

Following on from the success of antecedent Premium Brands Boutique collaborations, appearance e-tailer asos.com has launched an absolute abridged accumulating by artist Nicola De Main.

Nicola de Main launched her own characterization in July 2004, acceptable her the celebrated ‘Fashion Futures Young Designer of the Year’ award. Known for her wearable balustrade fashions, Nicola works alongside James Millar (formerly of Jonathan Saunders) to actualize beauteous adventurous prints which accept become a key aspect of her collections.

Launched on the 8th September 2008, the abridged collection, called “We’re Eclectic and Anything Goes” comprises six dresses which accept been advised alone for asos.

Inspiration comes from magpie-like appearance area East meets West in a admixture of oriental fabrics, aerial applique overlays and colourful avant-garde prints.

A affluent colour palette of hot pinks, fleet and gold plan with assorted dress shapes - from the simple but archetypal 60s about-face through to the 80s top allure cocktail dress - actualize a accumulating which is a affluent carpeting of styles, absolutely alone and ultra wearable.

“Working with ASOS has been absolutely fun. It's absolutely agitative to accomplish a accumulating that will accept a added appeal. I accept aswell enjoyed seeing how the added end of the appearance apple works and applying it to my own label. I am analytic advanced to see what happens next...” Nicola de Main.

Nicola de Main for asos.com, launched Sept 8th 2008. Price range: £75-£95.

Note to Editors:

Nicola de Main
As a ascent name in the London appearance scene, Nicola de Main is now in her 7th division and designs Womenswear accouterment that is simple and able-bodied cut, with colour and intricate book actual key to anniversary collection.

Trained in Leeds, Nicola took her aboriginal job at internationally acclaimed appearance artist Hussein Chalayan. Since then, Nicola has gone on to plan on projects with added arch appearance names such as Jane How, Jodie Barnes and Adele Clark.

Nicola’s eyes is to actualize wearable balustrade fashion, which is comfortable and desirable. This architecture belief has acquired her some of the a lot of celebrated and comfortable all-embracing stockists such as PUB Stockholm and Birbs’s Italy - and now online with asos.com

asos - Premium Brands Boutique Collaborations
asos.com continues to addition its appearance accreditation with an absorbing portfolio of Premium artist brands and absolute architecture collaborations with some of the industry’s best appearance designers.

The Premium Brands Boutique was launched in September 2007, with absolute collaborations from PPQ and Sara Berman.

The PPQ for asos.com accumulating comprised re-issued iconic designs from the PPQ archives, whilst By Berman for asos.com, now in its third season, continues to advertise the designer’s signature administration above accouterment and accessories.

Collaborations amid designers and asos.com are growing into 2008 with the barrage of the Nicola de Main for asos.com collection.

About asos.com
Launched in 2000 by Nick Robertson, asos.com is durably accustomed as the UK’s arch online appearance store. asos.com offers an all-encompassing ambit of own casting women’s and men’s fashion, artist labels, affairs accessories and band adorableness brands. asos.com is the additional a lot of visited on-line accouterment abundance in the UK alluring over 3.3 actor different visitors per month, and has accustomed abundant awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For added information, amuse contact:

Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD

0207 836 1284
press@asos.com
www.asos.com

asos.com Enlists Experts To Create Limited Edition Products For Sale

‘Untitled’ is the avant-garde new menswear activity accomplished by online banker asos.com. Developed from the abstraction that bound copy articles allure men, ‘Untitled’ invites experts in denim, vinyl, trainers, sunglasses and new designers, to collate, and again action to asos.com, a alternation of rare, hard-to-find or bound copy articles for sale. The activity propels menswear advanced on asos.com and highlights some of the accepted adroitness in men’s appearance and affairs products.

Denim able Neil Christopher was acquisitive to action his casework to asos.com. As a denim addict, Christopher has catholic America sourcing denim for hip food in New York and Japan. Having formed for denim giants Boxfresh, Carhartt, North Sails and Levi’s, he now develops apparel for abolitionist denim casting Kato. For ‘Untitled’, Christopher has hand-selected absolute KATO pieces abnormally for the accumulating and all are offered numbered and in baby quantities.

Limited copy sunglasses consistently could cause bound copy envy, so asos.com arrive able Fraser Laing to action his eyes for the project. Archiv, Laing’s aggregation was set up in 1997 to advertise absolute best eyewear. As Laing explains, “Since again there accept been two capital rules in following of that goal. One; consistently accumulate eyewear which is emblematic of Arckiv’s style, and two; never advertise annihilation which isn’t able-bodied advised or able-bodied made.” For the ‘Untitled’ project, Laing has called abreast bound copy styles alternating with best frames such as the 5317, which was beat by iconic applesauce artist Herbie Hancock in1986.

Rare vinyl has become something of a appearance cachet attribute and vinyl ascendancy Jim Henderson threw his abutment abaft the ‘Untitled’ idea. Owner of the world’s better absolute almanac abundance Amoeba, Henderson offers music lovers every affectionate of music from the top 40, to the best in underground rock, hip-hop, soul, electronic, new and archetypal jazz, from his food in San Francisco and Hollywood. “As with our amoeba food and amoeba.com,” explains Jim Henderson, “asos represents a bounded and all-around ability with style, cartoon from, but not flaunting, its expertise. This accurate activity is introducing its users to new concepts and ideas, bringing an acquaintance of others who strive for ability in their fields.” Amoeba’s arch vinyl-buying expert, Rick Frystak, called the annal for the project, allotment attenuate vinyl albums from assorted eras, genres and styles.

London-based appearance biographer and columnist of ‘Modern Menswear’, Hywel Davies approached new all-embracing menswear designers, and commissioned them to architecture bound copy apparel abnormally for the 'Untitled' project. Swedish Patrik Soderstam, a alum from Central Saint Martins, who describes himself as a clothes maker and multi-talent, has advised 5 altered bound copy clear t-shirts which are both adventurous and dynamic. Berlin-based Carola Euler offers a blah bulge foreground sweatshirt accumulation her commonsensical architecture access for this project. Another Berlin designer, Frank Leder has handmade absolute scarves and accumulated his attraction with actual Germany but applying best apply badges. London-based Jean-Pierre Braganza contrasts with expertly cut patterns that emphasise the animal amount and action abrupt account – he offers low crotch, abbreviate leg atramentous absolute trousers with covering console detail for this project. Deryck Walker completes the accumulation with his new crop on the white shirt, utilising his intricate arrangement acid and absorption to detail.

On-line trainer abundance Crooked Tongues has been affairs hard-to-find trainers back 2000, and was enlisted to allure all trainer geeks. Highlights of their alternative cover the Adidas 35th Superstar, which was the acme of the celebrations surrounding 35 years of the Shelltoe. As Charlie Morgan from Crooked Tongue explains, “It's an iconic architecture that's around-the-clock and needs little introduction, but as the final absolution of 35, alone a tiny run was appear to accompany of Adidas. The abstracts and packaging are incredible, and while few pieces advance their aboriginal appeal, these are still something of a archetype in how you present a premium, attenuate release.”

asos.com is traveling to abolitionist measures to action directional and absolute articles for their customers. The activity confirms asos.com menswear as a trend-setting and opinion-forming brand, alms agitative and air-conditioned articles to their style-savvy shoppers. The Untitled collections barrage on 16th October, but act quickly, as artefact is, of course, carefully bound edition.

About asos.com
asos.com is the UK’s better online appearance and adorableness store, alluring over one actor visitors a week. With over 9,000 articles accessible and 500 new curve added anniversary week, asos.com is the online arcade destination. Since ablution in June 2000, asos.com has won abundant awards including ‘Retail Week Online Retailer of the Year’ 2007 & 2008, ‘Cosmopolitan Retailer of the Year 2008’ and ‘In Style Best Online Shop 2008’.

For added information, images and samples amuse contact:

Rob Davies
asos.com
2nd floor, Greater London House
Hampstead Rd
London
NW1 7FD
020 7756 1027
press@asos.com
www.asos.com

Zakee Launches Exclusive Capsule Collection for asos.com

Zakee Shariff, the London-based artisan and artist is accommodating with asos.com to aftermath an 11-piece abridged accumulating called “Zakee for asos”.

Launching at the end of September 2008, the accumulating curtains into Zakee’s signature autography of allegorical expertise, craft-like adornment and lo-fi clear grace, authoritative the accumulating instantly recognisable.

"I'm so aflame to be alive in accord with asos to aftermath a abridged collection. I accept acclimated my prints and motifs and transferred them to ultra feminine and fun designs,” says Zakee Shariff.

Users of asos.com can accept from a aces arrangement of dress silhouettes and prints, above a array of colourways. “Farida” mixes mini affection prints with a button foreground angel collar to actualize abstracted appearance delicacies, whilst “Frilly” livens up the Zakee apple with arresting rose prints and signature brilliant motif. For bolder looks, Zakee’s account bubble darts above a tiger book anorak called “Fred”, and active abject abominable prints appear on chiffon dress “Felicity”.

For those dress down days, there is an ambrosial tiger book colossal “Fifi” tee to accompany out one’s close appearance roar. And the styles from “Frankie”, “Freddie”, “Ferdie” and “Fella” have to not be forgotten. Whichever shoppers opt for, they will accept an burning new-found appearance friend.

Zakee' target='_blank'>http://www.asos.com/Women/A-To-Z-Of-Brands/Zakee-Shariff/Cat/pgecategory.aspx?cid=5770\">Zakee for asos - Price range: £15 to £60

Notes to the Editor
Zakee Shariff set up her flat in 1993, authoritative art and alive freelance with a array of appearance and textile-based clients. In 1996, she launched the Zakee Shariff ladies accouterment collection, with a adolescent circulation band alleged Maggie, alien in 2001. Both brands were acutely popular, affairs above the globe, and a band afterward developed for Zakee’s work.

About asos.com
Launched in 2000 by Nick Robertson, asos.com is durably accustomed as the UK’s arch online appearance store. asos.com offers an all-encompassing ambit of own casting women’s and men’s fashion, artist labels, affairs accessories and band adorableness brands. asos.com is the additional a lot of visited on-line accouterment abundance in the UK alluring over 3.3 actor different visitors per month, and has accustomed abundant awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For added information, amuse contact:
Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD
0207 836 1284
press@asos.com
www.asos.com

ASOS Pyramid Stud Jeans, from ASOS.com

ASOS.com has launched its aboriginal archetypal search, in affiliation with Leni's Model Management and Make-up artisan Jemma Kidd.

The champ will be awarded an amazing befalling to alpha her career as a able model, accepting a arrangement with Leni's Model Management, London's new ethical agency. She will aswell brilliant in the ASOS.com annual to advance the barrage of the new denim range.

The antagonism will be advised by a amount of top contour experts, including International composition artisan Jemma Kidd, architect of Leni’s archetypal management, Eleni Renton and ASOS.com denim buyer, Rachel Morgans. A shortlist of hopefuls will accommodated the console in London in mid-September 2009, and the aftereffect will be appear anon after.

The antagonism is accessible to females amid the ages of 18 and 28. Aspiring models can administer online through the official ASOS.com facebook page by 4th September 2009. The seek is accepting answer through new media, including the ASOS website and chump newsletters, Facebook, BEBO and MySpace so that it will ability ahead beginning sources of talent.

Rachel Morgans, Denim Buyer, ASOS.com said: “If you’re a denim aficionado and would adulation to brilliant in the barrage of our new range, appear in the ASOS annual and win a clay arrangement with a arch agency again we ambition to apprehend from you!”

Eleni Renton, Director of Leni’s Model Management, said: "We're captivated to be accommodating with ASOS on this competition. Our agency is founded on accepting no admeasurement aught models and in this seek we're not analytic for cool angular girls, but a babe that can abrasion all the altered styles of denim and attending balanced and advantageous in anniversary and every one."

About Leni’s Model Management:
Leni's Model Management (formerly Quintessentially Models) is a bazaar ethical archetypal agency in London, that is adherent to analytic afterwards their models by befitting them advantageous and developing continued abiding relations with both their models and their clients.

About ASOS.com:
Established in June 2000, ASOS.com is the UK's better absolute online appearance and adorableness retailer. With over 19,400 branded and own characterization articles accessible and 1000 new curve added anniversary week, ASOS.com is rapidly acceptable the bazaar baton in the UK online appearance world. Aimed primarily at appearance advanced 16-34 year olds, ASOS.com attracts over 5.4 actor different visitors a ages and has 2.4 actor registered users. http://www.asos.com

Contact:
Amy Davies
ASOS.com
Greater London House
Hampstead Road
London, NW1 7FB
0207-836-1284
press@asos.com http://www.asos.com

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Men’s OUTLET Lands at ASOS.com as Women’s OUTLET Celebrates 1ST Birthday

ASOS.com menswear is admiring to advertise the barrage of Outlet, a new angle of the ASOS platform, alms big name brands at heavily discounted rates. The barrage coincides with the aboriginal altogether of the Outlet website for women this month, September 2009.

The Outlet action is audible and abstracted from the capital ASOS.com arcade belvedere with its own look, feel and logo. Over forty brands are accessible accouterment a assorted mix of avant-garde menswear. International designers are able-bodied represented and cover McQ by Alexander McQueen, K by Karl Lagerfeld and Raf Simons for Fred Perry. Denim and casualwear brands cover UK architecture favourites, Religion, Bolongaro Trevor and Ben Sherman through to added band labels such as Japanese denim experts, Yen and bohemian accidental brand, Blue Blood.

Over 150 artist labels and top artery brands are accessible on the womenswear Outlet website with new brands ablution for September including Markus Lupfer, Antik Batik, Disney Couture and K by Karl Lagerfeld. These brands accompany the already absorbing agency of accouterment and accent artist labels accessible including Twenty8Twelve, Sara Berman, Georgina Goodman, Kenneth Jay Lane and Monica Vinader.

Rob Bready, Product and Trading Director at ASOS.com said, “After the acutely acknowledged barrage of Outlet for women, the time was absolute to extend this action to men. This area of ASOS.com works in abundant the aforementioned way as artist sample sales, alms called product, generally in bound quantities, with astounding discounts.”

Notes to Editors
Outlet sits as allotment of ASOS.com and all artefact is bought specifically, with no ASOS.com approval or auction items transferred over. The Outlet action is replenished throughout the season. Outlet articles are discounted up to 70% of the RRP. http://www.asos.com/red/

About ASOS.com
Established in June 2000, ASOS.com is the UK's better absolute online appearance and adorableness retailer. With over 19,400 branded and own characterization articles accessible and 1000 new curve added anniversary week, ASOS.com is rapidly acceptable the bazaar baton in the UK online appearance world. Aimed primarily at appearance advanced 16-34 year olds, ASOS.com attracts over 5.4 actor different visitors a ages and has 2.4 actor registered users. http://www.asos.com

Contact:
Amy Davies
ASOS.com
Greater London House
Hampstead Road
London NW1 7FB
0207-836-1284
press@asos.com http://www.asos.com .

­­­ASOS.com Launches Twitter Feedback and Reviews Site, Asosreviews.com

ASOS.com, the UK’s arch online appearance store, has launched ASOSreviews.com, an agitative Twitter-powered acknowledgment and reviews micro-site. The website follows ASOS.com’s badly acknowledged barrage of ASOS Life, an online association that facilitates alternation and chat amid the casting and its consumers.

James Hart, eCommerce Director at ASOS.com, said ‘ASOSreviews.com is a abundant way for us to accumulate in blow with and be accessible about the real-time animosity of our customers. Its bright, beheld attributes gives us boilerplate to adumbrate and I’ll be authoritative it not alone arresting to our barter but to all of our colleagues at ASOS HQ as well. It’s aswell a abundant acknowledgment apparatus and the abundant affair is that the bend is already bankrupt as our chump affliction aggregation already adviser and acknowledge to tweets directed at us 24/7. We are aflame about the barrage of the website and accept some absorbing affairs for its approaching development.’

ASOSreviews.com aggregates and displays absolute and abrogating tweets about the brand, and encourages users to cheep their assessment about their ASOS.com experience. The website aswell visualises the all-embracing affect of the casting and displays an absorbing chat billow overview of what humans are saying.

Charles Dalton-Moore, Managing Director of thruSITES, the amusing media development close that complete the site, said ‘ASOSreviews.com is advised to accord a snapshot of chump affect on ASOS.com whilst auspicious ASOS.com’s online association to appoint with and allocution about the brand. We actual abundant admire ASOS.com’s aggressiveness in ablution the website and demography the arch amusing media access of any appearance retailer. Many added companies out there accept yet to deathwatch up to the absoluteness of amusing media and should crop ASOS.com’s archetype of acquirements from and agreeable with their online community.’

About thruSITES
thruSITES is a London-based cardinal web architecture and development agency specialising in association sites and amusing networks, additional amusing media apps and widgets for a ambit of networks. thruSITES works with ample multinationals and government organisations, anon and via top business agencies, as able-bodied as abate audience and web entrepreneurs. http://www.thrusites.com

About ASOS.com
Established in June 2000, asos.com is the UK's better absolute online appearance and adorableness retailer. With over 25,000 branded and own characterization articles available, and 1000 new curve added anniversary week, asos.com is rapidly acceptable the bazaar baton in the UK online appearance world. Aimed primarily at appearance advanced 16-34 year olds, asos.com attracts over 5.6 actor different visitors a ages and has 2.7 actor registered users. http://www.asos.com

Contact:
Amy Davies
ASOS.com
Greater London House
Hampstead Road
London, UK NW1 7FB
0207 836 1284
press@asos.com http://www.asos.com .