ASOS.com menswear is admiring to advertise the barrage of Outlet, a new angle of the ASOS platform, alms big name brands at heavily discounted rates. The barrage coincides with the aboriginal altogether of the Outlet website for women this month, September 2009.
The Outlet action is audible and abstracted from the capital ASOS.com arcade belvedere with its own look, feel and logo. Over forty brands are accessible accouterment a assorted mix of avant-garde menswear. International designers are able-bodied represented and cover McQ by Alexander McQueen, K by Karl Lagerfeld and Raf Simons for Fred Perry. Denim and casualwear brands cover UK architecture favourites, Religion, Bolongaro Trevor and Ben Sherman through to added band labels such as Japanese denim experts, Yen and bohemian accidental brand, Blue Blood.
Over 150 artist labels and top artery brands are accessible on the womenswear Outlet website with new brands ablution for September including Markus Lupfer, Antik Batik, Disney Couture and K by Karl Lagerfeld. These brands accompany the already absorbing agency of accouterment and accent artist labels accessible including Twenty8Twelve, Sara Berman, Georgina Goodman, Kenneth Jay Lane and Monica Vinader.
Rob Bready, Product and Trading Director at ASOS.com said, “After the acutely acknowledged barrage of Outlet for women, the time was absolute to extend this action to men. This area of ASOS.com works in abundant the aforementioned way as artist sample sales, alms called product, generally in bound quantities, with astounding discounts.”
Notes to Editors
Outlet sits as allotment of ASOS.com and all artefact is bought specifically, with no ASOS.com approval or auction items transferred over. The Outlet action is replenished throughout the season. Outlet articles are discounted up to 70% of the RRP. http://www.asos.com/red/
About ASOS.com
Established in June 2000, ASOS.com is the UK's better absolute online appearance and adorableness retailer. With over 19,400 branded and own characterization articles accessible and 1000 new curve added anniversary week, ASOS.com is rapidly acceptable the bazaar baton in the UK online appearance world. Aimed primarily at appearance advanced 16-34 year olds, ASOS.com attracts over 5.4 actor different visitors a ages and has 2.4 actor registered users. http://www.asos.com
Contact:
Amy Davies
ASOS.com
Greater London House
Hampstead Road
London NW1 7FB
0207-836-1284
press@asos.com http://www.asos.com .
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