‘Untitled’ is the avant-garde new menswear activity accomplished by online banker asos.com. Developed from the abstraction that bound copy articles allure men, ‘Untitled’ invites experts in denim, vinyl, trainers, sunglasses and new designers, to collate, and again action to asos.com, a alternation of rare, hard-to-find or bound copy articles for sale. The activity propels menswear advanced on asos.com and highlights some of the accepted adroitness in men’s appearance and affairs products.
Denim able Neil Christopher was acquisitive to action his casework to asos.com. As a denim addict, Christopher has catholic America sourcing denim for hip food in New York and Japan. Having formed for denim giants Boxfresh, Carhartt, North Sails and Levi’s, he now develops apparel for abolitionist denim casting Kato. For ‘Untitled’, Christopher has hand-selected absolute KATO pieces abnormally for the accumulating and all are offered numbered and in baby quantities.
Limited copy sunglasses consistently could cause bound copy envy, so asos.com arrive able Fraser Laing to action his eyes for the project. Archiv, Laing’s aggregation was set up in 1997 to advertise absolute best eyewear. As Laing explains, “Since again there accept been two capital rules in following of that goal. One; consistently accumulate eyewear which is emblematic of Arckiv’s style, and two; never advertise annihilation which isn’t able-bodied advised or able-bodied made.” For the ‘Untitled’ project, Laing has called abreast bound copy styles alternating with best frames such as the 5317, which was beat by iconic applesauce artist Herbie Hancock in1986.
Rare vinyl has become something of a appearance cachet attribute and vinyl ascendancy Jim Henderson threw his abutment abaft the ‘Untitled’ idea. Owner of the world’s better absolute almanac abundance Amoeba, Henderson offers music lovers every affectionate of music from the top 40, to the best in underground rock, hip-hop, soul, electronic, new and archetypal jazz, from his food in San Francisco and Hollywood. “As with our amoeba food and amoeba.com,” explains Jim Henderson, “asos represents a bounded and all-around ability with style, cartoon from, but not flaunting, its expertise. This accurate activity is introducing its users to new concepts and ideas, bringing an acquaintance of others who strive for ability in their fields.” Amoeba’s arch vinyl-buying expert, Rick Frystak, called the annal for the project, allotment attenuate vinyl albums from assorted eras, genres and styles.
London-based appearance biographer and columnist of ‘Modern Menswear’, Hywel Davies approached new all-embracing menswear designers, and commissioned them to architecture bound copy apparel abnormally for the 'Untitled' project. Swedish Patrik Soderstam, a alum from Central Saint Martins, who describes himself as a clothes maker and multi-talent, has advised 5 altered bound copy clear t-shirts which are both adventurous and dynamic. Berlin-based Carola Euler offers a blah bulge foreground sweatshirt accumulation her commonsensical architecture access for this project. Another Berlin designer, Frank Leder has handmade absolute scarves and accumulated his attraction with actual Germany but applying best apply badges. London-based Jean-Pierre Braganza contrasts with expertly cut patterns that emphasise the animal amount and action abrupt account – he offers low crotch, abbreviate leg atramentous absolute trousers with covering console detail for this project. Deryck Walker completes the accumulation with his new crop on the white shirt, utilising his intricate arrangement acid and absorption to detail.
On-line trainer abundance Crooked Tongues has been affairs hard-to-find trainers back 2000, and was enlisted to allure all trainer geeks. Highlights of their alternative cover the Adidas 35th Superstar, which was the acme of the celebrations surrounding 35 years of the Shelltoe. As Charlie Morgan from Crooked Tongue explains, “It's an iconic architecture that's around-the-clock and needs little introduction, but as the final absolution of 35, alone a tiny run was appear to accompany of Adidas. The abstracts and packaging are incredible, and while few pieces advance their aboriginal appeal, these are still something of a archetype in how you present a premium, attenuate release.”
asos.com is traveling to abolitionist measures to action directional and absolute articles for their customers. The activity confirms asos.com menswear as a trend-setting and opinion-forming brand, alms agitative and air-conditioned articles to their style-savvy shoppers. The Untitled collections barrage on 16th October, but act quickly, as artefact is, of course, carefully bound edition.
About asos.com
asos.com is the UK’s better online appearance and adorableness store, alluring over one actor visitors a week. With over 9,000 articles accessible and 500 new curve added anniversary week, asos.com is the online arcade destination. Since ablution in June 2000, asos.com has won abundant awards including ‘Retail Week Online Retailer of the Year’ 2007 & 2008, ‘Cosmopolitan Retailer of the Year 2008’ and ‘In Style Best Online Shop 2008’.
For added information, images and samples amuse contact:
Rob Davies
asos.com
2nd floor, Greater London House
Hampstead Rd
London
NW1 7FD
020 7756 1027
press@asos.com
www.asos.com
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