Following on from the success of antecedent Premium Brands Boutique collaborations, appearance e-tailer asos.com has launched an absolute abridged accumulating by artist Nicola De Main.
Nicola de Main launched her own characterization in July 2004, acceptable her the celebrated ‘Fashion Futures Young Designer of the Year’ award. Known for her wearable balustrade fashions, Nicola works alongside James Millar (formerly of Jonathan Saunders) to actualize beauteous adventurous prints which accept become a key aspect of her collections.
Launched on the 8th September 2008, the abridged collection, called “We’re Eclectic and Anything Goes” comprises six dresses which accept been advised alone for asos.
Inspiration comes from magpie-like appearance area East meets West in a admixture of oriental fabrics, aerial applique overlays and colourful avant-garde prints.
A affluent colour palette of hot pinks, fleet and gold plan with assorted dress shapes - from the simple but archetypal 60s about-face through to the 80s top allure cocktail dress - actualize a accumulating which is a affluent carpeting of styles, absolutely alone and ultra wearable.
“Working with ASOS has been absolutely fun. It's absolutely agitative to accomplish a accumulating that will accept a added appeal. I accept aswell enjoyed seeing how the added end of the appearance apple works and applying it to my own label. I am analytic advanced to see what happens next...” Nicola de Main.
Nicola de Main for asos.com, launched Sept 8th 2008. Price range: £75-£95.
Note to Editors:
Nicola de Main
As a ascent name in the London appearance scene, Nicola de Main is now in her 7th division and designs Womenswear accouterment that is simple and able-bodied cut, with colour and intricate book actual key to anniversary collection.
Trained in Leeds, Nicola took her aboriginal job at internationally acclaimed appearance artist Hussein Chalayan. Since then, Nicola has gone on to plan on projects with added arch appearance names such as Jane How, Jodie Barnes and Adele Clark.
Nicola’s eyes is to actualize wearable balustrade fashion, which is comfortable and desirable. This architecture belief has acquired her some of the a lot of celebrated and comfortable all-embracing stockists such as PUB Stockholm and Birbs’s Italy - and now online with asos.com
asos - Premium Brands Boutique Collaborations
asos.com continues to addition its appearance accreditation with an absorbing portfolio of Premium artist brands and absolute architecture collaborations with some of the industry’s best appearance designers.
The Premium Brands Boutique was launched in September 2007, with absolute collaborations from PPQ and Sara Berman.
The PPQ for asos.com accumulating comprised re-issued iconic designs from the PPQ archives, whilst By Berman for asos.com, now in its third season, continues to advertise the designer’s signature administration above accouterment and accessories.
Collaborations amid designers and asos.com are growing into 2008 with the barrage of the Nicola de Main for asos.com collection.
About asos.com
Launched in 2000 by Nick Robertson, asos.com is durably accustomed as the UK’s arch online appearance store. asos.com offers an all-encompassing ambit of own casting women’s and men’s fashion, artist labels, affairs accessories and band adorableness brands. asos.com is the additional a lot of visited on-line accouterment abundance in the UK alluring over 3.3 actor different visitors per month, and has accustomed abundant awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.
For added information, amuse contact:
Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD
0207 836 1284
press@asos.com
www.asos.com
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