Second Wind's Creative Juice Seminar: The Perfect “Refresher” for Ad Agency Owners and Staff

The 2-1/2-day affair appearance arduous presentations by key industry experts, a bout of the allegorical TBWA/Chiat/Day, abundant more.

Celebrating its 20th celebration this year, Second Wind is a above absolute bartering agency arrangement committed to allowance anniversary affiliate “BE a bigger agency.”

“Second Wind is abnormally positioned to advice agencies restructure and focus their energies to crop advantage of the innovation-led business trend,” said Second Wind Managing Director Tony Mikes. Second Wind serves added than 900 associates in the U.S., Canada and added countries, accouterment a ample ambit of online and offline abutment casework beneath one roof.

The Creative Juice Seminar will be captivated at the Westin South Coast Plaza Hotel (888-627-7213) from Tues., Nov. 4 through Thurs., Nov. 6, 2008. It includes presentations by arch bartering business experts, a bout of the allegorical TBWA/Chiat/Day ad agency in Los Angeles, and added activities to affect adroitness in an era if account are king.

“Creative is the above acumen why agencies abide different in the hearts and minds of their affairs and clients. In fact, in a contempo survey, an cutting majority of audience said what they absolutely charge from their agencies are bigger ideas,” said Second Wind COO Laurie Mikes. “That’s why we anticipate of this as an abnormally ‘juicy’ branch for midsize and abate agencies accomplishing world-class work.”

Second Wind’s Creative Juice Seminar includes these presentations:

• “Big Impact on a Small Budget: Howard Gossage, The First 21st Century Ad Man” by Bruce Bendinger, allegorical columnist and above Leo Burnett artistic director.

• “The Greatest Campaign in History and What We Can Learn From It” by Randy Snow, controlling artistic administrator at R&R Partners, Las Vegas, which created “What Happens Here, Stays Here™.”

• “Secrets of the New Creative” by Brenda Garrand, admiral and ECD of Garrand & Company, Portland, Maine and a accustomed able on branding who invented The Golden Threads™ casting development discipline.

• “What I Hate About What I Love” and “Creative Ways to Present the Work and the Agency” by Ernie Perich, president, artistic administrator and iconoclast of Perich & Partners, Ann Arbor, Mich., whose audience cover Dell, GM, Mitsubishi Electric, Pinnacle Golf and Kelly Services.

• “Can A Smaller Agency Really do Great Work?” by Copywriter Jeff Welch and Art Director Jamie Hurd, principals of Mercury Advertising, Bozeman, Mont., whose audience cover Travel Montana, an anniversary they won by assault nine civic competitors.

• “The Business of Creative and How to Manage an Agency Creative Department,” “It All Starts with Research and the Creative Brief” and “ ‘Hot’ Brainstorming Techniques That Lead to ‘Hot’ Creative” by Tony Mikes, a above ad controlling who founded Second Wind in 1988 based on the amount of aggregate information, abnormally a allotment of midsize and abate agencies.

On Tues., Nov. 4, at 2:00PM, participants will bout TBWA/Chiat/Day in Los Angeles, the allegorical agency that created memorable ad campaigns for Apple, Nike, Energizer, Nissan and added clients.

The fee for the 2-1/2-day Creative Juice Seminar is $1,095 for associates and $1,295 for non-members. To register, or for added details, appointment www.secondwindonline.com e-mail seminars@secondwindonline.com or alarm 610-374-9093.

Outer Banks Ocean Energy Corporation Formed

Donald Evans, administrator and CEO of Outer Banks Ocean Energy Corporation (OBOE) (www.oboec.com), a renewable activity developer that intends to advance an adopted wind acreage in federal amnion off the bank of North Carolina, has appear the company’s academic chartering. OBOE was formed in aboriginal 2008 to accomplish electrical ability from the different assemblage of wind, beachcomber and accepted assets begin about 25 afar off the bank of North Carolina.

The aggregation is in the aboriginal stages of developing the North Carolina Hybrid Energy Preserve, which aims to arrange wind turbines positioned aural four federal charter blocks accoutrement 23,724 acres. The turbines will be supplemented in the out years by the Gulf Stream accepted and beachcomber power. OBOE’s controlling aggregation has affianced experts in abyssal sciences and electrical engineering at universities in the arena to advance and abridge abstracts which appear that an across off the bank of Cape Lookout, N.C. offers an ideal aggregate of ocean wind, beachcomber and accepted power.

While the U.S. onshore wind industry has developed rapidly during the accomplished several years, with 8.5 gigawatts of new accommodation installed in 2008, the nation’s adopted wind activity industry is in its infancy. Although there currently are no adopted wind projects operating off U.S. coasts, several projects are underway.

Related Links:
www.oboec.com
www.mmimarketing.com

Quote:
“Outer Banks Ocean Energy is aflame to accessible a new affiliate of North Carolina’s activity production,” said Evans. “The alarm for renewable activity is growing, and adopted wind provides an inexhaustible, apple-pie band-aid that can abundantly account North Carolinians.”

About Outer Banks Ocean Energy Corporation (OBOE):
Outer Banks Ocean Energy Corporation (OBOE) is alive to accomplish electrical ability from the different assemblage of wind, beachcomber and accepted assets off the bank of North Carolina. The aggregation is developing what it calls the North Carolina Hybrid Energy Preserve to aftermath electricity from the aggregate of these sources. OBOE has become a arch backer of development of ocean accepted power, ocean wind ability and ocean beachcomber ability accumulated into a Hybrid Offshore Energy Preserve. For added information, appointment www.oboec.com.

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com