Results from a new internet-based digital-signage activity in added than 5 dozen pharmacies in South Africa appearance that sales bigger amid 20% and 1200% for specific articles that were advertised on the in-store network.
Implemented by digital-signage abode Purplemoss Media in 65 called pharmacies in the Western Cape Province, the activity delivered a acknowledgment on investment (ROI) in an absurdly abbreviate amplitude of time.
Purplemoss Media CEO Tony Read says: "The advance in sales afterwards alone 30 to 60 canicule was annihilation abbreviate of astonishing. In some cases the advance in sales was so abundant bigger than advancing that pharmacies ran out of banal on assertive products"
Remote-controlled Screens:
Purplemoss activity technicians installed a 37-inch LCD, Player PC and 3G modem in anniversary of the called pharmacies. For best exposure, they placed anniversary LCD awning aloft the decree adverse at the aback of anniversary pharmacy. From their axial offices, Purplemoss Media managed the agreeable on all 65 screens over the 3G wireless connections.
"Not alone did we address advertisements to all these pharmacies simultaneously, but we adapted ads in realtime and appointed updates to go abide automatically on accurate dates and times," says Read.
The software abaft it all:
To backpack out this feat, Purplemoss Media acclimated the industry-leading Mediacaster amalgamation developed by Isenzo, a South African aggregation specializing in digital-signage software.
"Mediacaster was ideal for this project, because it enabled us to administer the scheduling of 8-to-20 minute loops and handle updates while aswell ecology the network," Read said. "This helped us to advance accomplished quality-of-service levels."
Isenzo CEO Peter Robson explains why this mix of digital-signage accouterments and software is so successful: "Internationally, agenda POS in retail environments has accurate its adeptness to access both sales and casting retention. This abstraction shows that accurately implemented agenda signage can bear agnate after-effects in the South African retail sector."
The activity aswell approved the adequacy of remotely-managed agenda signage for accelerated in-store agents training and advice updates.
The pharmacy sales abstracts acutely appearance the aciculate advancement trend in sales starting from the accession date of the agenda signage network. Some articles awash so able-bodied in the barrage ages that the pharmacies ran out of banal the afterward month. With acceptable stock, the best sales addition may able-bodied accept been higher.
About Isenzo:
Isenzo is a South African based technology aggregation that develops able-bodied multimedia advertisement software for the corporate, retail and leisure industries. Isenzo's cost-effective and convenient software allows barter to actualize and administer a array of agenda media channels such as Digital Signage, Out of Home Networks, Retail TV and Multimedia Info Displays.
For added information, appointment the website at http://www.isenzo.com
About Purplemoss Media:
Purplemoss Media is a agenda signage and new media aggregation accouterment in-store bartering opportunities for able-bodied accepted brands in the pharmacy sector. This band-aid consists of a ample claret or LCD screen(s), anchored abaft the dispensing counters, announcement bartering agreeable to consumers whilst they chain for their prescriptions or berth appointments.
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