Seven46 Helps Secure Historic Victory for Rio de Janeiro

Seven46 is adulatory its allotment in the celebrated accommodation by the International Olympic Committee (IOC) to accolade the 2016 Olympic and Paralympic Games to Rio de Janeiro.

Staff from the sport-specialist agency accept been alive with the Rio 2016 Bid Committee for the accomplished year, carrying beat casework that included drafting the highly-praised final presentation.

On Friday, Rio was voted the aboriginal South American city-limits to accept the honour of hosting the Games in the 113-year history of the Olympic Movement.

The Brazilian city-limits agitated abundant favourite Chicago, whose own final presentation included speeches from the US President Barack Obama and First Lady Michelle Obama.

Seven46 architect and Editorial Director Nick Varley, who aswell formed on the acknowledged London 2012 bid, was present in Copenhagen to plan on Rio’s final Software development.

In accession to speechwriting for set-piece events, the agency’s London-based agents has provided a advanced ambit of artistic casework in abutment of the Rio campaign. They include:

•Key messaging development;
•Seconded beat ability to baby-sit assembly of the abstruse Candidature File; and
•Copywriting and beat consultancy for a apartment of chump bid brochures and a absolute mail campaign.

Victory for Rio adds to Seven46’s absorbing almanac of all-embracing and Olympic-related bid wins, which now stands at seven out of a accessible nine.

Previous acknowledged campaigns the agency has formed on cover the Singapore 2010 Youth Olympic Games bid and World Skills London 2011.

Throughout the Rio 2016 campaign, Seven46 has been appreciative to plan with its ally and colleagues from the advance all-embracing communications agency, Vero, to advance a acute anecdotal basement all activity.

Nick Varley said: “Winning the 2012 bid with London was absurd but in some means the Rio win feels even better.

“With London, we fabricated history for the city-limits and for the UK. With Rio, the win is absolutely celebrated for the Olympic Movement, for Brazil as it emerges on the all-around date and for the accomplished of South America.

“It’s been abundant honour for Seven46 to plan with a absolutely aberrant aggregation from Rio – and we will action our abutment them as they accumulation celebrated Games in 2016.”

Seven46 allotment to Copenhagen this anniversary to abutment the International Rugby Board (IRB), whose attack to get Rugby Sevens in the Games is extensive its conclusion.

Delegates at the IOC Congress will vote on 9 October on whether to access the IOC Executive Board’s contempo advocacy for Sevens to be included.

Seven46 has formed with the IRB over a two-year aeon to accept and bear a content-driven campaign, including absolute mail, committed magazines and presentation support.