A analysis of the top 100 fastest growing ‘start-up’ companies, as appear by BRW annual in August 2009, showed that just 42% of these firms included a targeted seek engine optimisation anatomy on their websites. This ability cover the use of accordant seek agreement accepting acclimated throughout the website, such as targeting accordant keywords in the appellation tag and description metatags, as able-bodied as the focus of page agreeable or website anatomy to advice advance the affairs of the website baronial able-bodied on Google and added seek engines for their artefact or service.
Nearly all of the 100 companies listed were application a website, either as their primary business apparatus or as a business or advice website for their business. However, the majority of these accept yet to apparatus these SEO basics to crop advantage of extensive abeyant new barter who may not apperceive of their business, but are analytic the web for their blazon of business.
Web Marketing Workshop, a seek engine business consultancy in Sydney, conducted the analysis and their Managing Director, Clive Hawkins, commented on the results: “This admeasurement of business websites that accept yet to advance the opportunities for new business advance through seek engines is appropriate of the abridgement of acquaintance or perceived accent about the appulse of SEO techniques. They may be application seek advertising, such as Google AdWords, but if they accept a website, they should aswell be developing seek engine optimisation as a added cost-effective continued appellation business strategy.”
Hawkins continued: “Clearly these top 100 fastest growing companies are accomplishing something appropriate in their business sectors, and they should be congratulated on their achievement over the antecedent banking year. However, if about 60% of these companies are accomplishing little to actualize even added opportunities for business through their websites, again it’s hasty back already of the essentials for any website these canicule is to get seek engine optimisation basics sorted out. You can alone admiration how abundant faster these companies ability accept developed if they had absolutely utilised the abeyant for seek engine business for their businesses!”
Web Marketing Workshop (http://www.webmarketingworkshop.com.au) is a website business consultancy based in Sydney, Australia. The aggregation offers a array of Internet business casework for business websites, including seek engine optimisation and pay-per-click advertising, as able-bodied as training courses to advice advance SEO abilities or the able use of Google AdWords.
For added information, amuse acquaintance Clive Hawkins, Managing Director, Web Marketing Workshop Pty Ltd, (tel: 1300 852877)
Website: www.webmarketingworkshop.com.au
About BRW Fast Starters Survey
The anniversary Fast Starters Survey is a activity by BRW annual and RMIT University academy of management. It ranks the top 100 surveyed companies by anniversary advance of about-face in the 2007-08 banking year. All companies have to accept been formed afterwards 30 June 2004. More advice can be begin at http://www.brw.com.au/lists/fast .
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