Rugby Success Makes Seven46 a Double Olympic Winner

Seven46 is appreciative to accept played a key role in Rugby’s attack for admittance in the Olympic Programme, which today was accustomed by IOC associates at the 121st Olympic Congress in Copenhagen.

The account comes a anniversary afterwards Rio 2016, addition of the agency’s clients, was acknowledged in its celebrated bid to accompany the Olympic and Paralympic Games to South America for the aboriginal time.

IOC associates voted to acquaint Rugby, in its Sevens format, afterward a final presentation by bid leaders from the International Rugby Board (IRB).

Seven46 has been alive with the IRB for about two years to aftermath the agreeable for its Sevens campaign.

The agency’s role included accouterment scripts and presentation abutment for all the set-piece events, culminating in today’s 20-minute showcase.

In accession to abide content, Seven46 has formed with the IRB and colleagues and ally from Vero, the advance all-embracing communications agency, to advance a acute anecdotal basement all attack activity.

Among the audience-focussed artistic solutions conceived and produced by Seven46 were:
-A purpose-built attack identity;
-A absolute mail attack absolute high-end book items;
-Two issues of a annual for the Olympic Family;
-A annual directed at grassroots supporters;
-An off-the-shelf alternate PDF presentation; and
-Digital banderole ads for adjustment in specialist media.

Each aspect was advised to bear a able and connected bulletin – that centred on Rugby Sevens’ universality, athleticism and bartering potential, as able-bodied as the sport’s celebrated links and amount fit with the Olympic Movement.

Sevens, with Golf, had ahead been recommended for admittance in the Games by the IOC’s Executive Board afterward a presentation in Lausanne in June.

The antecedent shortlist of seven sports included Baseball, Karate, Roller Sports, Softball and Squash.

Seven46 Editorial Director Nick Varley, who aswell played a key role in the London 2012 bid, said: “Being allotment of one acceptable bid is actual appropriate but two in a anniversary is incredible.

"We can't delay for 2016 - and for the Rio Olympics, featuring Rugby Sevens.”