Last year was a actual appropriate year, not alone for Muscle Beach®, but for the absolute exercise industry. That’s because the allegorical casting acclaimed its 75th anniversary, extensive a anniversary that no added exercise club alternation has anytime achieved. The celebrated casting is now accessible worldwide, to both absolute exercise clubs and up-starts, at musclebeachbrand.com.
Muscle Beach®, the flagship casting of Multinational Brands®, Inc., is based on the allegorical area that served as the basal barrage point for the multibillion dollar exercise industry. It’s area exercise legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and abounding others, got their start. Its allegorical acceptability is based on a affluent history and attitude that has becoming it recognition, respect, and prestige.
The casting was founded by Danny Tschirret, a 40 year exercise industry veteran, who alternating with an MBA, brings to his aggregation years of club buying experience. He’s aswell the being accustomed with breaking down the walls that kept abounding athletes from accumulation backbone training attempt into sports such as tennis, skiing, cycling, swimming, and others. In 1969, as an able golfer, he became the aboriginal amateur in history to research, agreement with, and acquaint backbone training into an alone played sport, aperture the conditioning aperture for Tiger Woods and others. Tschirret not alone added an absurd aggregate of ambit to his game, but apparent his accurate affection and closing livelihood, fitness.
According to Tschirret, “As a company, Muscle Beach® is arch exercise into the approaching by traveling aback to its past.” He adds, “As a brand, we accompany a continued legacy, abysmal lineage, acclaimed history, and aberrant acceptance to an industry riddled with gimmicks and fads.”
Muscle Beach® is not just addition insignificant, exercise club chain. Tschirret boasts, “Over the years we accept been bestowed abounding accolades, which accord club owners an about unfair, aggressive advantage.” Among these are: allegorical name, actual significance, tradition, status, prestige, reputation, respect, and recognition.
Built about the assumption of diversification, Muscle Beach® gives club owners the adaptability to calmly acclimate to a airy marketplace. Rather than absorption on just one articulation of the market, i.e. a gym, the brand’s different business archetypal penetrates the bazaar with a advanced array of options that aswell includes: exercise centers, agenda key clubs, able-bodied clubs, claimed training studios, women’s clubs, and a host of added formats.
Muscle Beach®’s different business archetypal is based on a dealership, rather than a franchise. In Tschirret’s opinion, “A authorization is the a lot of big-ticket way to alpha and run a exercise business. He goes on to say, “Because a dealership eliminates or abundantly reduces abounding of the acceptable fees, it’s actually the atomic big-ticket way to breach into the business.”
Tschirret claims, “For any club analytic to instantly go from accustomed to legendary, we are the answer. We’re absolutely time-tested, and I apperceive of no added exercise academy with added accurate longevity. Given our acceptance and allegorical reputation, we’re destined to become the a lot of globally ascendant exercise club alternation of all time.”
For club owners in charge of burning improvement, Tschirret insists he can advice them become added financially successful. “Just by switching to the one name added associated with exercise than any other, a club’s basal band is apprenticed to improve.”
According to Tschirret, the about-face action is simple, easy, and actual affordable. While a lot of franchises behest a complete makeover, Muscle Beach® doesn’t crave that a club be absolutely adapted or adapted with new or corporate-colored equipment, a action that can save tens, even hundreds of bags of dollars. He adds, “We don’t accept any appropriate requirements; alone a alertness to pay accolade to the men and women who pioneered the exercise movement; whose efforts laid the foundation for the avant-garde day exercise club.”
The company’s exercise clubs, set in a tasteful environment, are advised with action and afflatus in mind. Tschirret goes on to say that clashing some franchises that apparatus cartoonish décor or absurd themes, “Our clubs are advised with alarming murals of allegorical Muscle Beach® that crop our associates aback in time, aback to The Place Where It All Began™, aback to Muscle Beach®, The Birthplace Of Fitness®.”
To accessible a casting new Muscle Beach® exercise club or catechumen an absolute one into The World’s Most Beloved Fitness Venue™, alarm 413-242-1111 or appointment musclebeachbrand.com.
About Muscle Beach®:
Muscle Beach®, the flagship casting of Multinational Brands®, Inc., is based on the allegorical area that served as the basal barrage point for the multibillion dollar exercise industry. It’s area exercise legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and abounding others, got their start. Its continued legacy, abysmal lineage, acclaimed history, and allegorical reputation, accept becoming it aberrant recognition, respect, and prestige. The casting was founded by Daniel Tschirret, BSBA, MBA, a 40 year exercise industry veteran, who is currently architecture it into the a lot of globally ascendant exercise club alternation of all time.
Press Contact:
Daniel Tschirret, MBA
Muscle Beach®
2378 Boston Road Suite 522
Wilbraham, MA 01095
413-242-1111
info@musclebeachbrand.com http://www.musclebeachbrand.com .
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