Feature This!, a arch product-placement and branded ball firm, is adulatory its 5,000th cine activity with the new Farrelly Brothers (“There’s Something About Mary”) comedy, “Hall Pass”. This aswell coincides with the firm’s 15th year in business.
“When the ‘Hall Pass’ appointment landed on my board in backward November, I knew it was time to breach out the champagne,” said Jay May, President of Feature This!. “Currently Feature This! is alive on added than 45 affection films like Marvel Comics’ ‘Thor’ and 20th Century Fox’s ‘The A-Team. We’re aswell complex with arrangement shows like ‘24’ and ‘The Office’, bold shows like ‘Wheel of Fortune’ and ‘Let’s Make a Deal’, a lot of of the arrangement allocution shows and absoluteness shows such as ‘The Biggest Loser’”, he added.
Product placements-also accepted as “embedded advertising”-in movies and television is bigger business than ever. This action has accurate to be a champ for both marketers and media. Industry estimates that in 2008 branded ball spending exceeded $3 billion. Having characters use absolute articles lends an air of believability to a story. For the studios, the use of casting names can carve anywhere from $100,000 to able-bodied into the millions of dollars off a project’s budget.
Scott Rosenfelt, the ambassador of “Home Alone” and “Mystic Pizza” had this to say. “Jay provides a abundant account to production. We accept actual belted budgets and he absolutely helps us adjourn abundant costs, not just in banknote accumulation but in area costs, wardrobe, cars and even meals.”
May sees the use of product-placement continuing to aggrandize as commercial-free mediums like TiVo®, the Internet and adaptable agenda agreeable (iTunes®) changes the way we watch movies and television. Products and brands acclimated by celebrities on awning accept become a allotment of the ball acquaintance for consumer. Product placements, branded ball and cantankerous promotions are rapidly acceptable the one of the a lot of able way to ability consumers.
About Feature This!
When Jay May started product-placement close Feature This! in 1994, he developed the adage “under promise, over deliver”––and he’s ashore to it anytime since. Feature This! maintains abutting relationships with all the above studios and assembly companies and dozens of civic name-brand companies. When chargeless area to abode products, Feature This! Is committed to apery the best interests of the casting to ensure the accomplished above and candor of the productions engaged. For added advice and to acquaintance Jay May, appointment their website at www.featurethis.com or alarm 818-972-1313.
Contact:
Barbara Stracner
Public Communications Worldwide
11602 Knott Street, Suite 13
Garden Grove, CA 92841
Tel. 714-891-3660
bstracner@pc-w.com
(c) 2009 Feature This! Inc. All rights reserved.
Specifications are accountable to change after notice. All added trademarks are the acreage of their corresponding companies.
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