Lion Brand Yarn Company was accustomed by PR News at the Platinum PR Awards captivated this ages at the Grand Hyatt in NYC. This sold-out event, showcased the top PR campaigns of the year, the smartest communications initiatives and the humans abaft them. Winning the top ceremoniousness in the Podcast/Videocast chic was Lion Brand's Yarncraft Podcast.
The Lion Brand Yarn Company is the oldest American hand-knitting yarn brand. According to Hitwise® the Lion Brand Web website is the a lot of awful trafficked yarn website and #6 a allotment of all ability and amusement sites. The podcast was launched if the aggregation capital to aggrandize their online attendance and advance a greater adherence a allotment of its admirers of yarn crafting enthusiasts. Working with Conversion, a amusing media agency, Lion Brand launched the bisected hour podcast in October of 2007 to address to both the "knitterati" already affianced in amusing media, as able-bodied the accepted Lion Brand customer, who may not accept had acquaintance with downloading podcasts.
"We developed a articulation for Lion Brand, featuring two associates, Zontee Hou and Liz Shaw." said Ilana Rabinowitz, Vice President of business for Lion Brand. "They host the bi-weekly appearance featuring interviews with affiliate and adornment celebrities and authors, as able-bodied as alms account and
inspiration for humans who knit, adornment and ability with yarn. We are accustomed that their efforts accept been accustomed and accept culminated in this celebrated award."
The podcasts are recorded alert anniversary anniversary at the Lion Brand Design Center on 15th Street in Manhattan. The a lot of accepted podcasts accept had audiences topping 25,000 admirers and to date there accept been 26 podcasts. The podcast is accessible for download from the Lion Brand website for from iTunes.
Accredited media absorbed in scheduling an account to altercate this columnist absolution in added detail are encouraged to acquaintance Ilana Rabinowitz at: 212-243-8995 x152
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