Monday, December 21, 2009

wunderloop Leads Europe in Advertising Privacy

wunderloop (www.wunderloop.com), Europe’s baton in behavioral targeting, has appear that it has become alone the additional European company, and the aboriginal in Germany, to be awarded the European Privacy Seal - ‘EuroPriSe’. The accolade was accustomed in acceptance of wunderloop’s advancing charge to aloofness aegis and abstracts aegis and was presented at the Online Marketing tradeshow in Düsseldorf.

EuroPriSe is the aboriginal connected pan-European acceptance of IT articles and IT-based casework founded on European aloofness aegis laws. The EuroPriSe project, a bunch of nine ally from eight European countries led by the Independent Center for Data Security of the Federal German State of Schleswig-Holstein (ULD), is backed by the European Commission.

The EuroPriSe acceptance was awarded afterward an intensive, two-step appraisal area the auditors assured that wunderloop’s Integrated Targeting Platform is admirable in its aegis of aloofness and data. wunderloop’s access to behavioral targeting differs from others, as it collects advice about Internet users’ surfing habits but uses no abstracts that could be traced to absolute people. It aswell does not abundance IP addresses that accept been acclimated to acceptance content. Instead, wunderloop uses proprietary appraisal processes to actuate user demographics, such as gender and age group, as able-bodied as users’ accepted interests.

Kirsten Bock, administrator of the EuroPriSe project, commented: “EuroPriSe aims to appearance consumers which companies play by the rules of aloofness protection, in a reliable, cellophane and accurate way.”

“The EuroPriSe acceptance agency a abundant accord to us,” said wunderloop CEO Torsten Ahlers. “It confirms our constant charge to aloofness aegis and, by extension, chump protection.”

About EuroPriSe
The EuroPriSe bunch consists of 9 ally from 8 EU affiliate states and is led by the Independent Center for Privacy Protection Schleswig-Holstein (ULD). The added activity ally are the aloofness aegis authorities of Madrid (Agencia de Protección de Datos de la Communidad de Madrid, APDCM) and France (Commission National de l’Informatique et de Libertés, CNIL), the Austrian Academy of Sciences, Metropolitan University in London, Borking Consultancy in the Netherlands, Ernst and Young AB in Sweden, TüV Informationstechnik GmbH in Germany, and VaF s.r.o. in Slovakia.

Further advice is accessible at: www.european-privacy-seal.eu.

About wunderloop
As Europe’s arch provider of chip targeting services, wunderloop makes it accessible to absolutely ambition specific demographics online: its ‘wunderloop custom’ and ‘wunderloop connect’ applications aggregate advice about users’ online behaviour. The aggregation makes all of its targeting and appraisal methods accessible on an chip platform, enabling its barter to ambition Internet users with the appropriate ads, agreeable and accordant arcade offers.

The Independent Center for Privacy Protection Schleswig-Holstein (ULD) and the technology and aloofness ascendancy TÜV Rhineland accept accepted that wunderloop’s advice and abstracts processing complies with all aloofness aegis laws.

wunderloop was founded in 1999 by Ulrich Hegge and Frank Conrad, is headquartered in Luxembourg and has offices throughout Europe. The German aggregation has its arch appointment in Hamburg.

wunderloop Achievements
•wunderloop won the “Red Herring 100 Europe” in 2007, the “2007 Innovation Award” and the “European Seal of E-Excellence” for its avant-garde technology.
•wunderloop’s audience includes acclaimed marketers and publishers such as T-Com/T-Online, ad pepper media International N.V, AOL, G+J Electronic Media Services, Telecom Italia, Tiscali, CondeNast, Marktplaats (an eBay company), Mondadori Digital Publishing, Orange, SBS TV and Ilse Media. The majority of Germany’s 30 better marketers await on wunderloop technology.
•In aboriginal 2007, a accumulation of investors centered about Atomico Investments, co-founded by Niklas Zennström and Janus Friis (co-founders of Skype) and Klaus Hommels provided the aggregation with millions of euros in basic for its connected all-embracing expansion.
•wunderloop’s supporters cover Bernd M. Michael, Chairman of Grey Advertising and Christiane zu Salm, a affiliate of the Burda Verlag axle of admiral and a accomplice at Neva Media.

Enquiries:
Carolin Mindermann
wunderloop
Email: carolin.mindermann@wunderloop.com
Tel: + 49 40 43207 875

Kathy Johnson
Consort Partners for wunderloop
Email: wunderloop@consortpartners.com
Tel: + 1 415 823 9566

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