Monday, December 21, 2009

What’s Up Interactive Launches Site Redesign for Atlanta-Based Road Safe America

What’s Up Interactive has launched a absolute Web website redesign for Road Safe America – www.roadsafeamerica.org – which the non-profit will use to collaborate with the accessible to advanced its mission of authoritative our highways safer by abbreviation the amount of collisions amid abundant bartering trucks and commuter vehicles.

Road Safe America, which works to brainwash the active accessible on how it can cautiously allotment the alley with those abundant bartering trucks, adjourned the website redesign with a budgetary accolade it accustomed from the Northwestern Mutual Foundation for Road Safe America’s association account work.

“Road Safe America came to us to architecture a website that would accession awareness, actualize an abreast association and accept a acute call-to-action,” said What’s Up CEO Richard Warner. “They ambition their website to be a agitator for absolute change if it comes to authoritative our highways safe places to travel. Part of our mission was to ability and body a website that lets Road Safe America bright its bulletin bigger so visitors can become allotment of the solution.”

What’s Up’s action for this activity included developing a aboveboard clear representation of the capital calls to action for the site: an E-Petition campaign; E-Newsletter sign-ups (for the aboriginal time); and opportunities to appoint the website company in a fun quiz area they can apprentice some amazing facts about altitude on America’s highways. Within the aboriginal anniversary afterwards barrage – the alignment had a 93% about-face to their address call-to-action, and a 12% about-face to their E-Newsletter sign-up.

“We were captivated to use the funds awarded to us by the Northwestern Mutual Foundation to arrangement with What’s Up to check our website and body in an cyberbanking address visitors can sign,” said Road Safe America co-founder Steve Owings. “One of the things we hoped to accomplish with the redesign was to accomplish the website added convenient and interactive. We’re acquisitive the address will advice us to brainwash the White House and Congress about what added technologically beat countries accept already done apropos alley assurance and let them apperceive the American humans are ambitious that we bolt up.”

About What's Up Interactive
What’s Up Interactive is a relationship-driven alternate business agency committed to growing their customers’ businesses. What’s Up delivers artistic Web website design, development and technology; multimedia solutions including video and podcast assembly and avant-garde search, and amusing media marketing. In accession to Road Safe America, their audience cover The Coca-Cola Co., Georgia Aquarium, Fox Television Stations and Industriaplex, a allotment of abounding others. To apprentice more, amuse appointment whatsup.com.

About Road Safe America
Road Safe America is committed to authoritative their highways safer. They feel that the amount of crashes amid abundant bartering trucks and commuter cars is not alone horrendously high, but rather artlessly improved. They animate the use of acceleration governors that absolute the best acceleration these trucks can biking to 65 mph. They aswell animate the use of Electronic On-Board Recorders (black boxes) and all added forms of technology which could accomplish the abundant barter a safer car with which to allotment the road. Road Safe America is not anti-trucking. They feel that the boilerplate trucker is both underpaid and overworked. They accept that this is alarming and immoral. To apprentice added amuse appointment www.roadsafeamerica.org.

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