Virgin Active is administering 'moob' client demonstrations about the country to accession acquaintance of blubber and to animate the British accessible to get in shape.
Highlighting the locations of the anatomy that abounding feel ashamed about, such as bingo wings, fluctuant bellies and muffin acme and with the byword "Love your acceptable bits, lose your bad bits", the attack aims to incentivise humans to alpha appliance and get anatomy fit.
For a anniversary in September a committed aggregation of 'moob men' will array about London and through the city-limits centres of Birmingham and Manchester. The moob men will be walking about in their bras to draw absorption to the acceleration in cases of man boobs aural the UK macho citizenry and to access acquaintance of the latest Virgin Active attack which encourages humans to antidote their exceptionable shapes through exercise. Fitness professionals will be on duke to acknowledgment any exercise accompanying questions at anniversary location.
Celebrities who accept been ridiculed for their man boobs cover Simon Cowell, Tony Blair, Robbie Williams, Davy Jones and Chris Moyles.
Chris Beedie from Virgin Active commented: "Rather than crop the desperate admeasurement of anaplasty to actual or advance their exceptionable man breasts, we ambition to animate men to use exercise to get in shape. Moobs are a austere affair and we ambition to highlight the accent that fitness plays in befitting you advantageous and convalescent your anatomy image. We ambition to use our volunteers to appearance the humans of Britain that not anybody is abashed to access their moobs and instead are acceptance they ambition to do something about them. We achievement to animate added men to appear and get rid of their exceptionable man boobs the old ancient way".
Virgin Active will be scheduling appropriate workouts based about their "Love Your Good Bits, Lose Your Bad Bits" attack from October.
About Virgin Active Health Clubs:
Virgin Active Health is a able-bodied admired all-around casting which currently has added than 900,000 associates above 170 health clubs, with added clubs planned for aperture throughout Europe during the next few years.
Virgin Active are amorous about exercise and wellness and strive to action world-class accessories that cover accompaniment of the art cardiovascular equipment, toning circuits, chargeless weights, pond pools, calm cycling studios, aerobic studios, and inferior affliction facilities, to advice associates accomplish their exercise goals in a fun and motivated environment.
PR contact:
Gemma Woodfield
PR Department
Virgin Active Limited
21 North Fourth Street
Central Milton Keynes
MK9 1HL
+44 (0) 1908 546 600
www.virginactive.co.uk
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