Top Thought Leaders in College Marketing Will Lead Unique Discussion of Student Recruitment

Three of the giants in academy business will advance a able altercation on the approaching of apprentice recruiting to bang off the civic appointment of admissions attorneys in Seattle on September 25th.

Entitled "iThink," the two-hour appointment will accompany calm acceptance admiral from about 75 colleges about the country. They will aboriginal apprehend a alternation of declarations and predictions from Brian Niles, Bill Royall and Bob Sevier, three of the antecedents in academy recruiting, again accept an befalling to acknowledge to the statements and action their own.

"We absolutely ambition to augment the altercation of area admissions business is headed," said Niles, CEO of apprentice recruiting aggregation TargetX. "We charge to allocution about cardinal issues adverse college education, not just approach like whether you should use absolute mail or email, or what your publications should attending like."

Niles will be abutting by Bill Royall, Chairman of Royall & Company, and Bob Sevier, Senior Vice President of Strategy at Stamats Inc. Jeff Kallay, TargetX's Experience Evangelist and one of the industry's a lot of approved afterwards speakers, will serve as adjudicator and adjudicator to accumulate the altercation moving.

The accident will run from 9 to 11 a.m. on Thursday, September 25, and will be captivated in Seattle's acclaimed Central Public Library, just a few blocks from the assemblage centermost area the National Association for College Admission Counseling (NACAC) will accessible its anniversary appointment after that morning.

Some of the issues that will be aloft by Niles, Royall and Sevier include:

- College recruiters charge to access the actuality that they are in "sales" and that acceptance are "customers."
- Schools have to embrace "authenticity" and not try to be all things to all people.
- Schools accept to architecture chip business advice systems far added adult than what they accept now.
- Admissions offices have to apprehend that the academy best is about an affecting one, and absorb added activity agreeable acceptance and beneath on relaying facts and figures.
- Colleges charge to rein in spending by outsourcing assertive services, tracking area advisers absorb their time, and added practices accepted in the business world.
- Schools accept to do a bigger job of barometer acknowledgment on investment, decidedly if it comes to marketing.

With the accepted fall-off in the amount of top academy graduates, ascent costs, beneath banking aid dollars and an admirers that prefers cyberbanking advice over acceptable media, academy recruiters are adverse huge challenges, said Niles. "Hopefully, they'll leave this appointment with a bigger abstraction of area acceptance business is headed and with some account on how to administer their future," he added.

Brian Niles became CEO of TargetX if he co-founded the aggregation 10 years ago to advice colleges use arising cyberbanking business tools. Prior to that, he served for over 15 years in admissions and acceptance administration positions and as a adviser for assorted nonprofit organizations.

Niles is nationally accustomed as an alternate banker and arch ascendancy on cyberbanking recruiting in college education. He frequently appears as a apostle and branch baton at conferences about the country and hosts a approved podcast and blog advantaged "The Recruiting Revolution." He is a affiliate of the adroitness of the Graduate Management Admission Council and the Snowmass Institute.

Bob Sevier has added than 25 years of administration acquaintance in cardinal cerebration and planning, chip and casting marketing, bazaar analysis and apprentice recruiting. His avant-garde plan has been featured at hundreds of able conferences as able-bodied as in college education's above business publications.

Sevier holds a Ph.D. in action appraisal and college apprenticeship administering from The Ohio State University, and he has authored six books on chip marketing, casting marketing, addition and cardinal planning. After teaching and alive as an agent at Ohio State, Denison University, Mount Vernon Nazarene University and Oregon Health Sciences University, Sevier abutting academy business close Stamats in 1988.

Bill Royall founded Royall & Company in 1983 to accommodate absolute mail abutment for nonprofit and political organizations. In 1989, he activated his ability to the academy "student search" process, ablution what became his activity passion. Over the accomplished two decades, Royall has bigger acclimatized added and added accoutrement to all facets of the academy application process, convalescent account targeting, accumulation email and online applications and accouterment email-based research.

An advocate of accretion acceptance to college education, Royall is adviser to the Virginia Commonwealth University Interactive Marketing Institute and has served on the Board of Visitors of George Mason University.

For added advice on the iThink event, visit: http://www.targetx.com/ithink

To apprentice added about TargetX: http://www.targetx.com/

To apprentice added about Stamats Inc: http://www.stamats.com/whoweare/history.asp

To apprentice added about Royall & Company
http://www.royall.com/