Russell Athletic Takes Consumers Back to the 80s with New Viral

Legendary accouterment casting Russell Athletic http://www.russellathletic.eu/ celebrates its acknowledgment to the UK with the barrage of a fun viral acquaintance that lets consumers be the brilliant of their own awakening movies – the‘80s-izer’ website http://80s-izer.russellathletic.eu/

Created by Frank PR, the argot in audacity microsite allows consumers to upload photos of themselves, friends, ancestors or anyone abroad into the 80s-izer area they can brilliant as a amount of archetypal 80s characters in a series. The website aswell allows users to allotment the abbreviate films they’ve fabricated on Twitter and Facebook.

Starring a roller skater, beef bank anatomy builder, breach dancer, American footballer and a leash of aerobics instructors, the viral has been aggressive by the acknowledgment of the 80s in accepted ability and Russell Athletic’s roots as a archetypal American academy brand.

The viral is a anniversary of an iconic decade - one alike with the acceleration of Russell Athletic in the UK and its bequest as one of America’s better sports and able-bodied accoutrement producers. The website aswell showcases the Russell Athletic SS10 collection.

Founded in 1902, Russell Athletic is the aboriginal American accouterment brand. The Russell Athletic ancestry began in Alabama, with just eight knitting and 12 bed-making machines, additional a focus on developing above fabric. From these apprehensive origins, the casting has developed into one of America’s better sports and challenge accoutrement producers. During its 107 year history, Russell Athletic has dressed American athletes above field, clue and cloister - including stars of the Major League Baseball, the NBA and the AFL.

Follow Russell Athletic UK on Facebook http://www.facebook.com/pages/Russell-Athletic-UK/183856127543, Twitter http://twitter.com/RussellAthUK, YouTube http://www.youtube.com/RussellAthleticUK and Flickr http://www.flickr.com/russellathleticuk

Contact:
For added information, acquaintance Barbara or Michelle at Frank PR on russellathletic @ frankpr.it or blast amount +44 (0) 20 7693 6999.

Russell Athletic stockist blast amount +44 (0) 1923 475 663

Notes to Editors:
Frank PR produced the viral alive with agenda agency Neoco