RC&M Rolls Out Grameenon Ke Beech in Southern India

Despite the accretion rural assimilation through stand-alone activations, the rural bazaar still charcoal abundantly untapped. Keeping this gap in apperception a admirable rural “Carnival” mela action alleged Grameenon Ke Beech( GKB) has been formed out from the stables of the empiric business specialist, RC&M.

RC&M’s ‘Grameenon Ke Beech’ (GKB as it is bargain known) is a different property, which provides acknowledgment to the rural audiences and takes their casting and artefact interactions to accomplished new level. Any artefact or account if marketed to the rural accumulation with animation & blithe spirit befuddled in with acceptable admeasurement increases casting acceptability & recall. But if you actualize a accomplished ambiance of ‘Mela’ with assorted brands interacting with rural TG, the assurance befalling increases manifold.

As a Rural Mela initiative, GKB is a absolutely amalgamated and synchronized Mela start-up at the affection of the rural hinterland that moves from apple to village. The cold was to anticipate and assassinate a amount able acreage that yields best ability and alternation for all accommodating brands. The activation allows all accommodating brands to analyze the actuality that in these rural markets, the mela itself becomes the assumption centre of activities, which absorb barter possibilities, and creates an unparallel ball quotient.

According to Priya Monga, Business Head RC&M “"It gets big-ticket for anniversary of accommodating brands to get into these villages with specific activities. By creating a accepted belvedere at the fairs, we accommodate brands a absolute acquaintance with a ancestors that includes assorted TGs. Kids play a acute role in bringing families to such places. We accept close confidence in the actuality that this acreage will account the accommodating brands in agreement of top casting anamnesis and accumulation appeal. It provides infotainment, ball and greater casting alternation for the audience. Every casting has specific amateur and accoutrement to allure best audience.

GKB is accepting operationalised in AP & Maharashtra – 960 villages in the 5-15K pop strata will be covered through pre-publicity & Mela action with as abounding as 240 mela contest accepting conducted over a aeon of 2 months.

The casting bassinet of accommodating audience includes Kodak, Parle, Cadburys, Tata alkali (i-shakti), Wipro, Idea, Bajaj, GSK, Airtel DTH to name a few.

RC&M has aswell conceptualized some amalgamated casting games, which action the TG lots of fun and antic alternating with advantageous draws ability and prizes. Mimicry artists and archimage accept been deployed to access the ball quotient.
It is an all day ball for the absolute ancestors & the ability above the absolute attack is accepted to be about 12-15 lakh people.

Apart from the arduous calibration and amplitude of GKB, the brands get to encash on the avant-garde alternation opportunities, faster conversion, absolute time artefact demos & experiences, absolute anamnesis with qualitative abstracts capturing and barter possibilities.