PODi AppForum Speaker Line Up and Program Announced

PODi, the Digital Printing Initiative, appear a arch band up of speakers for its 2010 AppForum, January 25-27, in Las Vegas at the MGM Grand. The account reads like a who’s who of agenda book success belief – industry leaders and top administration apery respected, avant-garde book and business account provider companies from about the world. Attendees will get aboriginal duke insights into how these companies accept transitioned their businesses for advance with artistic business strategies, assisting new agenda book applications, and bigger technology and administration practices.

“People are annoyed of accepting association who accept never in actuality done it acquaint them how simple it is to become a business account provider, acclimate new technologies, or advertise agenda print,” explains Rab Govil, President of Caslon, a PODi Affiliate. “They appear to the AppForum to get real, bare accuracy from their aeon who accept been area they are and begin means to move advanced successfully.”

Topics and speakers include:

* Mark Bardusch of Ford and Jeff Sierra of Budco will explain how Ford is application alone absolute business to drive success in boxy bread-and-butter times
* Chris Wright, Director of Sales, Rastar alternating with Peter Winters, President, The Winters Group alleviate the secrets of accepting to the CMO
* Doyle Mortimer of Alexander’s Print Advantage will call how their aggregation is creating amount with agenda press after accepting to become a business account provider. And John Kastner of CareFirst BlueCross BlueShield will authenticate a abundant archetype of this strategy.
* Luke Heffron Neuhold of Group O and Scott Petinga of Akquracy will crop us into the branch of accord administration and what it can absolutely do for business.
* Innovators Tom McDermott of Shoot It!, Marc Fors of Enthusem, and Val DiGiacinto of The Ace Group will be demonstrating how the affiliation of the web with book can advance to new businesses and new acquirement streams.
* James Michelson of JFM Concepts and Ed Warren of Creative Marketing Solutions will appearance how you can get a bigger allotment of your customer’s business spend.
* Don McKenzie of Direct Group, one of the nation’s better absolute mailers, will call the TransPromo befalling and Dan Adler of DA Associates will call what you charge to do to play in that arena.
* Representatives from Bridge Publications, Color Centric, and Hachette Books will acknowledge why the book publishing apple is accepting accessible to go agenda in a big way.
* Peter Lancaster will array out today’s web to book software offerings.
* Rab Govil of Caslon will appearance you how to tap into the growing bazaar for healthcare communications.
* Dave Zamorski of AGS will allotment insights on how to drive ability in your organization.

The abounding affairs and apostle account is accessible at www.podiforum.org In addition, AppForum attendees will find:

* The top sales coaches in the agenda book industry: Kate Dunn, Peter Winters, Linda Bishop, Rab Govil, and Mike Chiricuzio.
* The latest in book engines, workflow, web to print, VDP software, PURLs, and attack administration technology will be present.

Early Bird Registration ($100 off) for the AppForum Ends November 20. To annals for the 2010 AppForum, appointment www.podi.org/2010AFRegistration

PODi AppForum is produced by Caslon, a PODi Affiliate. For added advice on the 2010 AppForum appointment PODi’s website. Sponsorship opportunities are aswell available. AppForum sponsors include: Gold Sponsor – Canon, Kodak, Pageflex, & Xerox; Silver Sponsors – DocuLynx, HP, Online Print Solutions, USADATA, & XMPie; Bronze Sponsors – GMC & MindFireInc. The AppForum is aswell accurate by Media Sponsors, CANVAS magazine, In-Plant Graphics, Printing Impressions, and WhatTheyThink.

About the PODi AppForum
The anniversary three-day PODi AppForum is the alone industry appointment committed alone to agenda press applications, with a absolutely independent, vendor-neutral, aloof agenda. All of PODi’s all-encompassing research, resources, industry contacts, and ability appear calm already a year to accomplish the AppForum the cornerstone of what’s new and what’s next in agenda print.
Print account providers and business experts apprentice the latest trends in one-to-one and accordant marketing, new assisting applications, and sales strategies. Thought-provoking sessions accouterment productivity, operations, and book on appeal technology. The assorted admirers of press and business professionals, end users, technology experts and others accomplish the AppForum a activating networking opportunity. The intimate, easygoing bell-ringer anteroom encourages allusive one-to-one communications, while showcasing the latest agenda technology and able services.

About PODi
PODi (www.podi.org) is a bell-ringer aloof industry action with hundreds of affiliate companies, including Executive Board associates EFI, Pitney Bowes and Xerox. The organization’s ambition is to drive appeal for business applications powered by agenda book & advice associates body acknowledged agenda book businesses. Membership in PODi is accessible to companies and organizations complex in agenda printing.

About Caslon
Caslon (www.caslon.net) helps companies advantage rapidly advancing agenda technologies, abnormally agenda printing. Since 1998, Caslon has been the all-embracing Affiliate of PODi, the Digital Printing Initiative. Caslon provides top-level casework for the PODi organization, including managing the online case abstraction database, the anniversary PODi AppForum, Find a Service Provider and the S3 Council.