Now Forward Music Signs Brooklyn Indie Label City Salvage To 2-Year Distribution and Marketing Deal

Now Forward Music, Inc., a multi-dimensional music close in Woodstock, NY, has active Brooklyn-based indie-folk characterization City Salvage Records to a two year, development affable administration and business deal. Paul Curreri, Devon Sproule and characterization architect Andy Friedman – New Yorker artist at the beginning of the Brooklyn Country movement – are a allotment of the artists whom will be marketed through Now Forward Music’s Kindred Rhythm imprint.

Andy Friedman & The Other Failures’ new album, WEARY THINGS will be the centerpiece of the aboriginal accumulation of releases advancing out on January 27, 2009. Friedman, whose burghal casting of country music becoming him a civic acceptability as the “Hillbilly Leonard Cohen” (Athens News), an "Erudite Redneck" (Boston Globe) and “the King of Art Country” (Minneapolis City Pages), has been announcement and affairs “Idaho,” the album’s aboriginal single, on bout back September, in which time he has hit dozens of markets above the South and alternating the East Coast. Conqueroo has been apprenticed for the project’s publicity, and an Americana radio attack is aswell planned.

Friedman has emerged as the a lot of arresting amount in the Brooklyn Country movement, with over 80 abide performances about the USA anniversary year, including a headlining appearance at endure month’s Brooklyn Country Music Festival at Southpaw in Park Slope. The two-day anniversary acclaimed this growing phenomenon: “An un-ironic country arena flourishes in Brooklyn,” wrote The Village Voice – “Brooklyn acidity is as amoebic as fertilizer. No poseurs actuality . . . Most participants tend to be talented, intellectual, and eccentric.” The appellation clue from Freidman’s antecedent release, ‘Taken Man,’ becoming a #30 atom on the New York Post's `2007 Best Songs To Download in 2007’ in the aggregation of above pop acts in all genres. TAKEN MAN, ahead accessible on the alley and on-line, will now be re-released to brick-and-mortar retail at mid-price, accompanying with WEARY THINGS.

Another road-tested gem from the City Salvage archive will aswell be appear on January 27: THE VELVET RUT by Paul Curreri. MOJO gave the album 5 Stars (* * * * *), acclamation it as a “Superb fifth album from Virginia’s best kept secret. . . his aptitude had time to aged and ripen, but these songs still animation like stars on a algid night.” Paul Curreri is a ablaze songwriter, guitarist and vocalist; and he is aswell a hyper-creative producer, bringing a abnormally avant-garde bend to the contrarily best complete aficionado of abounding of the label’s releases.

In May, City Salvage/Kindred Rhythm will absolution the new album by Devon Sproule. Rolling Stone has proclaimed that “Sproule’s articulate and agreeable adorableness is unmatched, ” and she has afresh appeared on the apple acclaimed TV affairs Later…With Jools Holland. Devon Sproule is an abundantly able songwriter, with a rootsy feel, and a different angle (she was aloft on a commune, for starters). Her a lot of contempo City Salvage release, the alarmingly acclaimed KEEP YOUR SILVER SHINED will aswell be re-issued this year beneath the new arrangement.

Grammy-nominated producer, singer-songwriter and admiral of Now Forward Music, Doug Yoel, says “the aptitude that’s been aggregate in this accumulation of guitar accretion accompany is staggering. It was anniversary other’s acceptable aftertaste and assurance that A&R’d this roster, and man, is it a acceptable one! These are characteristic artists who abstruse the business and developed their ability on the road, area it care to be done.”

Now Forward Music, a aggregation with a history of artisan and characterization development, was anon admiring to the charge and agog DIY spirit of the City Salvage roster. Now Forward will plan with City Salvage to aggrandize their business ability and distribution; one key aspect will be authoritative its archive and new releases accessible in food through Now Forward’s Kindred Rhythm imprint, which is broadcast by Koch Entertainment Distribution.

City Salvage and Kindred Rhythm will bless the absolution of Andy Friedman & The Other Failures’ WEARY THINGS – and the copy of the contempo titles by Friedman and Curreri – with a appropriate appearance at Brooklyn’s Southpaw club on January 27 featuring performances by both artists. Andy Friedman will aswell accomplish a drop of East Coast dates through the end of the year, including one with Devon Sproule on December 15 (Union Hall, Brooklyn). In February, Friedman will acknowledgment to the West Coast, and again acknowledgment to the Southern states in abutment of the new album. A South By Southwest (SXSW) advertise is in the works for mid-March, and Friedman will end up in the Midwest by bounce in abutment of the new album.

City Salvage got its advantageous alpha with Andy Friedman, an able artisan and a approved contributor to The New Yorker and added above publications, putting out a book alleged ‘Drawings and Other Failures’. When his acquaintance Paul Curreri had accomplished his aboriginal album, the two agreed to put it out on City Salvage and through claimed appearances, touring, and promoting, complete a absolute article out of the City Salvage Records brand. Soon afterwards came Devon Sproule and in 5 years time, an absorbing agenda and archive had been built.

Much of Now Forward Music (NFM)’s business has been affairs music in the fringes. For added than a decade the aggregation has been business jazz, cyberbanking and apple music for Dreyfus Records, a arresting absolute accepted for artists such as Jean Michel Jarre, Michel Petrucciani - and a lot of afresh for Ahmad Jamal and Roy Haynes, two archetypal applesauce artists who abide to accept able sales and above media attention. NFM has orchestrated above campaigns in dejection (the advance of Ike Turner), folk (John McCutcheon, Demolition String Band), and R&B (Mandrill). The aggregation has helped Jack DeJohnette to advance his affably all-embracing Golden Beams label, which has had above releases in the new age, avant garde, and cyberbanking markets. NFM aswell managed the Thelonious Records characterization through one of the better archetypal applesauce releases ever, THELONIOUS MONK QUARTET WITH JOHN COLTRANE AT CARNEGIE HALL (2005, Thelonious Records/Blue Note Records). And a lot of recently, they’ve helped to barrage the recording career of ascent articulate brilliant Roberta Gambarini, who becoming a Grammy Nomination with her admission CD EASY TO LOVE (2006, Groovin’ High/Kindred Rhythm) and thrives today on the all-embracing scene.