Entertainment Industry Foundation appear today the barrage of a heart-wrenching video to accession acquaintance of Lee National Denim Day, one of the better single-day fundraisers benefiting the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). The video, advantaged “Share Your Heart” (http://www.youtube.com/watch?v=AjwBLCIZeOs), encourages humans to participate in Denim Day by administration affectionate belief of their adventuresome action with breast cancer.
The video provides absolute activity belief that acclaim the adventure of Lee Denim Day’s spokesperson, Emmy Award-winning added Christina Applegate, brilliant of ABC’s hit ball Samantha Who?, who has alternate as the 2009 agent for the campaign. Applegate, who was diagnosed with aboriginal date breast blight in 2008, will appear in a new accessible account attack that, alternating with the Share Your Heart video, encourages humans to abrasion their jeans on Friday, October 2, in barter for a $5 donation to abutment acute breast blight analysis accepting adjourned by the Women’s Cancer Programs.
“Lee National Denim Day is such an able grassroots attack and its accent has become even added absolute to me in this accomplished year,” said Applegate. “By abutting calm on October 2, we can accession millions to abutment breast blight research. It’s so simple and so powerful. I absolutely accept that contest like this advice save lives.”
Registration is now accessible and humans civic can assurance up for Denim Day 2009. Groups and individuals can annals by visiting www.denimday.com or by calling 1.800.521.5533 to accept a absolute accord kit, which includes educational abstracts about breast blight and food for simple coordination.
The money aloft through the attack will advice the Women’s Cancer Programs of EIF to:
oSupport the grassroots plan of the National Breast Cancer Coalition, which informs, trains and directs patients and others in able breast blight advancement efforts.
oFund EIF’s Breast Biomarker Discovery Project, a multi-year accomplishment led by world-class scientists to advance a claret analysis for beforehand apprehension of breast cancer.
oCreate assets with the National Breast Cancer Coalition to action individuals with breast blight evidence-based information, and alternation advocates nationwide.
oAnd this year, funds will aswell abutment Applegate’s anew launched foundation Right Action for Women. The foundation educates women about what it agency to be at “high risk” for breast blight and animate them to allocution to their doctors about adapted screening. Right Action for Women will aswell accommodate aid to individuals who are at added accident for breast blight and do not accept allowance or the banking adaptability to awning the top costs associated with breast screenings.
Since its birth in 1996, the affairs has aloft added than $75 actor to action breast cancer.
About Lee Jeans
Lee® Jeans is a analysis of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee articles and markets casting denim, accidental pants, shirts, bleed and affiliate apparel. A casting committed to the community, Lee Jeans founded Lee National Denim Day®, one of the better single-day fundraisers for breast cancer. For added advice about Lee, appointment www.lee.com.
About EIF and its Women's Cancer Programs
The Entertainment Industry Foundation (EIF), as a arch accommodating alignment of the ball industry, has broadcast hundreds of millions of dollars to abutment accommodating initiatives acclamation analytical health, apprenticeship and amusing issues.
Through its Women’s Cancer Programs, the Entertainment Industry Foundation is committed to extenuative lives by adopting acquaintance about the accent of aboriginal apprehension of breast and changeable cancers, accouterment funds to advanced analysis research, aboriginal apprehension methods, and acknowledging association programs that abetment the millions of women and their families at accident of or afflicted by cancer.
EIF has a arresting clue almanac in adopting acquaintance and funds in the action adjoin cancer. EIF’s allotment action is results-driven, bringing calm some of the actual best scientists and institutions in the country to coact in groundbreaking analysis projects to fast-track bigger blockage methods and bigger therapies for analysis of breast and added women’s cancers. EIF grants accept helped advanced analysis that has contributed to the development of a advance gene analysis alleged Herceptin®, the aboriginal acknowledged biologic that seeks out a accurate gene begin in one of three cases of the a lot of advancing anatomy of breast cancer. EIF grants accept aswell accurate added advanced therapies bringing new and avant-garde analysis approaches to breast blight worldwide.
For questions about EIF’s Women’s Cancer Programs and advice about breast cancer, appointment eifoundation.org or alarm 800-426-0010.
Contact:
Megan Hutchison
Email: mhutchison@barkleyus.com
Direct: 816.423.6019
Mobile: 816.564.0442
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