Award-winning actresses Edie Falco and Cynthia Nixon appear in a new Stand Up To Cancer (SU2C) accessible account attack (http://www.youtube.com/watch?v=9avVoQB2_rQ) to brainwash blight patients and their admired ones about the added accident of infection during blight analysis and the accent of acquirements how to administer one’s risk.
Often patients are afflicted with medical advice already they accept been diagnosed with cancer. Many do not absolutely accept the accident of infection during chemotherapy and the abeyant appulse it has on one’s all-embracing analysis success. The campaign’s ambition is to animate blight patients and their caregivers to actively plan with their physicians to apprentice what can be done to lower the accident of infection afore starting chemotherapy.
“Learning you accept blight comes as a complete shock and, at first, makes you feel powerless,” says Falco, SU2C agent and blight survivor. “You absolutely charge to crop ascendancy early. It is important to plan with your aggregation of physicians at the alpha to accept how to abbreviate your accident of infection and break able throughout your analysis plan.”
“Being told that you accept blight is devastating,” adds Nixon, SU2C agent and blight survivor. “But you charge to break empowered. Through this Stand Up To Cancer campaign, we achievement to animate blight patients and their admired ones to get all the facts, including how you can abbreviate the accident of infection during treatment.”
The accessible account campaign, “Manage Your Treatment,” includes both book and advertisement announcements, and was created by Stand Up to Cancer™ with abutment from Amgen. Starting this fall, the 30- and 60-second advertisement spots will activate airing and the book adaptation of the PSA will appear in above women and affairs magazines. The PSA directs humans to www.manageyourtreatment.com for added information.
Cancer patients are at college accident for infection due to a compromised allowed arrangement acquired by both the blight itself and, often, by chemotherapy treatment. Neutropenia, a low white claret corpuscle count, is a accepted and potentially alarming ancillary aftereffect of chemotherapy. It can advance to a acute accident of infection that can crave analysis and be life-threatening. Each year, 60,000 blight patients are ailing for chemotherapy-induced neutropenia. Neutropenia aswell can agitate chemotherapy treatment, including both dosage delays and dosage reductions, which -- for assertive types of blight -- may impede a patient’s adeptness to accomplish the best abiding results.
ABOUT STAND UP TO CANCER
The Stand Up To Cancer action was created in 2008 to advanced groundbreaking blight analysis that will get new therapies to patients bound and save lives. SU2C's ambition is to accompany calm the best and the brightest in the blight community, auspicious accord instead of competition. By galvanizing the ball industry, SU2C creates acquaintance and builds ample accessible abutment for this effort. Stand Up To Cancer is a affairs of the Entertainment Industry Foundation, the 501(c)(3) tax-exempt alignment that serves as the aggregate alms for the television and blur businesses. Visit standup2cancer.org.
ABOUT AMGEN
Amgen discovers, develops, articles and delivers avant-garde animal therapeutics. A biotechnology avant-garde back 1980, Amgen was one of the aboriginal companies to apprehend the new science’s affiance by bringing safe and able medicines from lab, to accomplishment plant, to patient. Amgen analysis accept afflicted the convenance of medicine, allowance millions of humans about the apple in the action adjoin cancer, branch disease, rheumatoid arthritis and added austere illnesses, and the aggregation charcoal committed to advancing science to badly advance people’s lives. To apprentice added about our beat science and our basic medicines, appointment www.amgen.com.
Amgen is a appreciative accomplice with Stand Up to Cancer™ as allotment of the company’s advancing charge to advances in blight treatment. Amgen believes this affiliation not alone provides added bare funds for blight analysis but aswell demonstrates that abutting armament is capital to angry and advantageous this disease.
Contact:
Maurine Slutzky
Phone 213.240.3923
mslutzky@eifoundation.org
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