Brian Halligan, CEO and Founder of HubSpot (www.HubSpot.com), coined the appellation entering business and is the co-author with Dharmesh Shah of the anew appear book "Inbound Marketing: Get Found Using Google, Social Media, and Blogs.” (http://www.inboundmarketing.com/book)
Halligan is the featured anticipation baton presenter at MIT Enterprise Forum Virtual MasterClass discussing “Marketing Strategies from the Trenches for Entrepreneurial Success.” Entrepreneurs and innovators will accept the different befalling of accepting a basic abide chat with Halligan from anywhere in the apple and ascertain the acceptable strategies that accept fabricated HubSpot one of the hottest venture-backed start-ups.
The all-around admirers will apprentice in this alternate MasterClass:
-Concrete accomplish for start-ups to body presence, assurance and adherence with a low budget
-How acknowledged entrepreneurs advantage Internet accoutrement (like Google, amusing media and blogs) to win barter
-Ways to get begin by your ambition admirers and collaborate with your customers
When: Friday, November 20, 2009; 12 apex - 1 message EST
Where: Live Virtual MasterClass on the AuthorsGlobe Platform
Registration and information: http://enterpriseforum.mit.edu/network/masterclass.html
Fee: $25
The rules of business accept changed. The Internet has put the ability aback in the customers’ easily to acquisition articles and casework they are absorbed in. So, the key to extensive today’s barter isn’t blame at them to buy, but affairs them in from seek engines, amusing networking sites and the blogosphere: inbound.
Halligan provides a absolute "get found" cardinal framework, answer why and how start-ups charge to amend their business strategies from the basal up to break aggressive and advance in a badly alteration market.
“The MasterClass with a arch abstracted was acutely active and stimulating. The adeptness to collaborate with the apostle and added admirers associates from about the apple in absolute time fabricated this accident added agreeable than abounding in being talks I've attended.” - Ofer Sharone Ph.D., Prof at MIT Sloan School of Management, Cambridge, MA
"If you accept added accuracy than money, you should focus on entering business by account this book." - Guy Kawasaki, architect of Garage Technology Ventures, and columnist of the bestsellers "Reality Check" and "The Art of the Start"
About The MIT Enterprise Forum:
The MIT Enterprise Forum, Inc. builds access to technology entrepreneurs and to the communities in which they reside. The Enterprise Forum produces a alternation of educational programs about entrepreneurship through a arrangement of 24 common chapters. Anyone absorbed in or complex with technology entrepreneurship is acceptable to participate and accompany calm to anatomy the Enterprise Forum community. For added advice go to http://enterpriseforum.mit.edu.
About AuthorsGlobe:
AuthorsGlobe is a adventure that connects thought-leading authors, able organizations and all-around audiences by hosting basic MasterClasses on a web-based ability barter platform. AuthorsGlobe has partnered with arch associations like The MIT Enterprise Forum and the Business Marketing Association (BMA). AuthorsGlobe was awarded beforehand in 2009 with a runner-up position at the MIT100K Entrepreneurial Competition as one of the a lot of able adventure start-ups in New England. For added advice go to www.AuthorsGlobe.com
Questions can be directed to: Chew-Hoong Koh at 781-820-3285 or via email at chewhoong@authorsglobe.com.
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