CMOs, CFOs and their administration teams will account from the MarketSphere CMO Agenda Webinar Series and its aboriginal accident entitled, “Faster, Leaner and Better Marketing.” This affairs will be captivated Wednesday, December 9th at 1:00pm EST. There is no amount for the event, but advanced allotment is required.
Dr. Robert Shaw, alternating with acclaimed business assistant Dr. Philip Kotler of Northwestern University, this summer challenged marketers common to re-think their business operations. Based on analysis and their aggregate adventures over several decades, these two admired academics concluded, "marketing is the atomic able process" in business today.
“The Shaw-Kotler acclamation ‘Re-thinking the Chain,’ is an accessible claiming to business leaders to accomplish business leaner, faster and better,” said Mayer Becker, convenance administrator for MarketSphere’s Enterprise Marketing Advisory Services. “Marketing operational ability has been added to the agendas of CMOs and CFOs in circuitous all-around companies, as able-bodied as middle-market companies. We are admiring that Dr. Shaw has agreed to present his analysis allegation and baddest case histories, as able-bodied as the ‘way forward’ to our association of audience and industry colleagues.”
Shaw will abode several capacity in the hour-long webinar, including:
•Why have to business be both angular and fast in today’s economy?
•Do you administer business as a accumulation chain?
•Why is this affair of accent to both the CMO and the CFO?
For added information, and to register, appointment http://tinyurl.com/ya4baks.
For a chargeless archetype of the article “Rethinking the Chain” by Drs. Shaw and Kotler, appointment http://www.marketsphere.com/cmoresource.
About Dr. Robert Shaw
Shaw is the columnist of ten books, including “Marketing Payback,” “Improving Marketing Effectiveness,” and “Database Marketing”. He is an Honorary Professor of Marketing Metrics at Cass Business School (London), and serves as Director of the Value Based Marketing Forum and Demand Chain Partners. He is a adviser with over 25 years of acquaintance and a approved apostle at conferences and industry contest worldwide. More advice about Dr. Shaw is accessible at www.robert-shaw.org.
About MarketSphere
MarketSphere’s eyes is to be a acceptable able casework close committed to accomplishing mutual, abiding success with our clients, humans and business partners. Its ally and assembly accommodate solutions that abode a ample ambit of process, technology, and authoritative needs aural the finance, animal resources, accumulation chain, and sales and business functions, with specialization in cardinal business performance, technology integration, and action transformation initiatives. The Enterprise Marketing convenance is the arch consultancy committed to business operations and allowance companies advance the “business of marketing.” Learn added at www.marketsphere.com.
© 2009, MarketSphere Consulting LLC. Ideas-to-Demand Chain is a brand of Demand Chain Partners, Chiswick, United Kingdom, all rights aloof worldwide.
Media Contact:
Anne Stein
864.244.9126
anne.stein@marketsphere.com
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