Ms. Paichit Thienthong, President of Media Agency Association of Thailand (MAAT), appear that the affiliation had started a new activity to accomplish an analysis on standards of analysis and advice for purpose of authoritative such advice added absurd as it played a cogent role in accomplishing media business. This year, the affiliation arrive all-embracing experts who had specific skills, ability and neutrality to actuate whether all the methods acclimated and after-effects begin were accurate or not.
Such analysis analysis is allotment of the association’s above mission, besides accepting an advice centermost to accommodate barter a abundance of information, by amalgam assorted advice a allotment of media-agency and advertising-business entrepreneurs, including adverting media and added accompanying business, both bounded and international. In addition, the affiliation has a action to advancement the media industry by absorption on cadre development, analysis advance and media-effectiveness investigation, authoritative these factors broadly acclimatized a allotment of all accompanying parties.
Ms. Paichit added about the association’s plan that the affiliation had able to date a media-oriented academy on September, 26 2008 during MEDIA ASIA EXPO’08 at Muang Thong Thani. It would plan as a area to barter account and attitudes a allotment of key media persons, with an aim to adapt development and conception of media and bartering works. It aswell would advice anybody anticipation the approaching of media trends and directions. Besides accepting cogent account in developing the media industry, this academy would body tighter accord amid all the humans in the bartering association and all the media involved, creating greater ambit for cooperation in active business.
“MEDIA ASIA EXPO’08 will be a above date to accommodate media- and adverting-business entrepreneurs a abundant befalling to accommodated anniversary other. It aswell works as a area for B2B media-business barter negotiation. Actually, such agreement doesn’t amount to media agencies as there are a baby amount of media agencies in Thailand. In the past, media owners adopted to accept a one-on-one affair with their customers. However, some abundant allowances that we will accept cover new advanced technology that will move us advanced and activation out-of-the-box thinking. Moreover, this year is the aboriginal year that we will allure those in the bartering association to use this date to barter their opinions. It is aswell accepted to action a abundant befalling for them to acquaint and body a tighter accord with a added and added compassionate a allotment of anniversary other, with the achievement of announcement collaborations in developing the industry”, said Ms. Paichit.
Previous political and bread-and-butter crisis may affect media use. However, all-embracing media use until the end of 2008 is accepted to access consistently by 1-2% or about 90,000-100,000 actor baht in total. Media use at present and in the approaching should awning all the segments in both advanced and abysmal directions. Besides, some absorbing methods for bigger development cover befitting up with fast-changing technology, advancing for an absolute offensive, creating high-quality contents, architecture differences and accommodating in cross-media communications including media channels and capacity that can be acclimated calm to account both marketers and consumers.
MEDIA ASIA EXPO’08, captivated in affiliation with SIGN ASIA EXPO’08, will be staged amid September 25 and 28, 2008, 08.00-20.00 hrs. at Hall 2-3, Impact, Muang Thong Thani. For added information, amuse appointment www.mediaasiaexpo.com.
For added information, amuse acquaintance
IBRIX Co.,Ltd.
Tel. 02 641 4381 ext. 18
www.mediaasiaexpo.com
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