The latest address from allowance provider LV= has apparent that bloom apropos accept led to a billow in pet owners alteration their pets' diets and swapping meat for vegetables and fruit.
40% of pet owners now augment their pets up to three portions of bake-apple and veg a day and according to the new analysis by pet insurer LV= there are now added than 145,000 bodies and dogs in the UK on a vegetarian diet.
In axis their animals vegetarian, these pet owners are afterward celebrity dog-owners such as Alicia Silverstone* and Paul McCartney** who augment their dogs a vegan and vegetarian diet respectively.
One of the capital affidavit for the trend in vegetable abundant diets is the perceived bloom benefit, with 42% of pet owners who accept added the amount of vegetables in their pets' diet adage they accept done so to advance the bloom of their animal.
16% of pet owners said they artlessly chase Government comestible admonition for humans, such as bistro 5 portions of vegetable and bake-apple a day, and administer it to their pet.
According to the address from LV=, added affidavit accustomed cover the cheaper amount of a vegetarian diet (12%), because amoebic pet aliment is a decay of money (29%) and because it's added ethical (4%). Just one in four (24%) of the UK's bodies and dogs now abide on a meat-only diet.
The a lot of accepted vegetables to accord to pets are carrots (19%), potatoes (12%) and peas (11%).
As able-bodied as pets bistro added vegetables, the LV= analysis shows that 13% of UK pets are accustomed vitamin or vegetable supplements daily.
Health-conscious owners say they accept noticed a ambit of improvements from their veggie-eating pets, from beneath bloom problems (27%), glossier coats (21%), and a bigger assimilation (28%), to accident of weight (13%).
Emma Holyer, Spokesperson for LV=, said:
"As this analysis shows there are bags of bodies and dogs arresting vegetables in their diets after any problems. In fact, these diets are able-bodied accepted for abating arthritis, derma and fur problems and blubber in dogs.
"However, pet owners cerebration of putting their pet on a vegetable alone diet should analysis with their vet. Cats cannot survive on a vegetarian diet and will charge specialist supplements, and although dogs can survive, a abrupt change in diet is acceptable to could cause problems. Animals are just like bodies in that they charge a admixture of minerals and vitamins to accumulate them healthy, and acid out accomplished aliment groups, like protein, can actively accident their health."
About LV=
LV= is a brand of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading appearance of the Liverpool Victoria accumulation of companies.
LV= employs over 2,700 people, serves added than 2.5 actor barter and members, and manages added than £7.7 billion on their behalf. LV= is the UK's better affable association alms a advanced ambit of banking articles including home, car insurance, pet insurance and travel insurance absolute to consumers.
* Source: nowmagazine.co.uk
** Source: dogs.suite101.com
Notes to Editors:
The analysis was agitated out on account of LV= by YouGov. A nationally adumbrative sample of 2,050 pet owners were questioned online amid 9th and 11th September 2008. Results are abounding to be adumbrative of the UK developed population. YouGov is a affiliate of the British Polling Council.
LV= PR contact:
Emma Holyer
Press Office
LV=
69 Park Lane
Croydon
CR9 1BG
0208 256 6714
Emma.holyer@lv.com
www.lv.com
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