Monday, December 21, 2009

LV= Kick Off Harlequins Sponsorship

LV=, the UK based insurance, investment and pensions group, has appear today that it has become an official sponsor of Harlequins Rugby Club, with a three year deal.

The accord signifies the backbone of the club to allure a new investment, as able-bodied as LV='s adeptness to abide to aggrandize its business even during the accepted bread-and-butter downturn.

In accession to branding rights on the team’s kit and ambit boards, the West Stand of the club’s home ground, the Twickenham Stoop Stadium, has been renamed the 'LV= Stand'.

Harlequins play at the top akin of English rugby, the Guinness Premiership, and aswell internationally in the Heineken Cup, which has started able-bodied for the aggregation with a win in both of their aboriginal two matches, with a contempo 42-21 home achievement adjoin Ulster.

LV= has sponsored the a lot of celebrated appellation in calm cricket, the LV= County Championship, as able-bodied as allotment a amount of association and educational sponsorships bounded to its address in Bournemouth, but this accord represents the aboriginal time that LV= has stepped into the apple of rugby.

LV= Group Marketing Director David Radford says: "This is a abundant befalling to crop our casting in an agitative new direction. Harlequins has a able ancestry and a loyal afterward in rugby, which matches able-bodied with our business ambition audiences."

Dean Richards, Harlequin's Director of Rugby comments: "We're captivated to acceptable LV= as an official sponsor. The abetment of a casting with a continued attitude yet a bright, beginning address makes a acceptable bout for our club. We attending advanced to adequate a acknowledged aboriginal division together."

About LV=
LV= is a brand of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading appearance of the Liverpool Victoria accumulation of companies.

LV= employs over 2,700 people, serves added than 2.5 actor barter and members, and manages added than £7.7 billion on their behalf. LV= is the UK’s better affable association and a arch alternate banking casework provider, aiming to advice barter acquisition abandon from banking anguish by accouterment a advanced ambit of reliable and acceptable amount banking products, including home insurance, car insurance and pet and travel insurance absolute to consumers.

LV aswell offers allowance articles alone to brokers via the Highway and ABC Insurance brands.

For added advice amuse contact:
Emma Holyer
Press Office
LV=
69 Park Lane
Croydon
CR9 1BG
0208 256 6714
www.lv.com

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