Monday, December 21, 2009

Los Angeles Children’s Charity Receives National Recognition for Public Relations

Year over year, the finalists for PR News’ Nonprofit PR Awards accession the bar for accomplishing able-bodied by accomplishing good, and 2009 was no exception. This year’s finalists, which represent industries and interests as assorted as organ/tissue donations, affliction accommodation and ache prevention, overcame economic, amusing and political barriers to bear after-effects that exceeded even the absolute of expectations. Hillsides, a advance affliction children’s alms confined families in Los Angeles County, including Pasadena, was a allotment of the winners at the Nonprofit PR Awards captivated at the National Press Club in Washington D.C.

“Hillsides is acutely accustomed to be accustomed in such a allusive way. Foster Soles is the abstraction of committed agents and Board associates who affliction acutely about the advance accouchement in our care. Foster Soles is yet addition way for Hillsides to abutment our mission of creating safe places for children,” said Nancy Garni, the children’s alms administrator of development.

PR News’ Nonprofit PR Awards Luncheon saluted the winners and atonement mentions of the Nonprofit PR Awards. This have to appear industry accident accustomed the a lot of accomplished communicators and teams in the nonprofit sector. Hillsides was the champ in the Event PR chic and was a finalist in the PR on a Shoestring Budget category.

The statistics surround¬ing advance affliction in America are staggering: More than 500,000 accouchement are in fos¬ter affliction nationwide, with added than 102,000 in Califor¬nia alone. What’s more, 40% of above advance affliction youths end up abandoned aural 18 months of discharge. To action this aggressive problem, Hillsides approved to accomplish absorption aural the ball industry. The hook: Foster Soles, an online arrangement in which the accessible would be able to buy shoes donated (and autographed) by a host of celebrities.

To accomplish absorption in Hillsides Foster Soles, the PR aggregation conducted advancing media outreach, with specific approach includ¬ing amusing media pres¬ences on MySpace and Face¬book, blogging, an e-mail newsletter and a landing page on the charity’s web site, www.Hillsides.org with tracking identification. Each individu¬al accomplishment was absolutely optimized with cardinal keywords.

Then, the aggregation broke into Hillsides axle mem¬bers and volunteers who had celebrity connections. A board-sponsored alpha accident at Bar Celona in Pasadena was the acme jewel of advance efforts.

“Thanks to a aggregation accomplishment and our able communica¬tions strategy, Hillsides Foster Soles accustomed 68 pairs of auto¬graphed shoes from the brand of Elton John, Billy Joel and Denzel Washington. The efforts aswell resulted in a 76% access in cartage to Hillsides’ Web site, and $9,500 in funds for its resi¬dential program,” said Marisol Barrios, the children’s alms administrator of communications and advocacy.
According to PR News website, the communications professionals abaft anniversary and every one of these campaigns already afresh prove that the ability of PR can transcend the a lot of arduous limitations to advice communities about the world.

To apprentice added about the advance affliction charity, appointment www.Hillsides.org.

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