Lion Brand Yarn Company (http://www.Lionbrand.com) will be allotment a yarn challenge at Michaels food alpha October 12, 2008 area the admirable cost will be $1,000 and an all-expense paid cruise to Los Angeles to accommodated Vanna White and be allotment of the admirers of Wheel of Fortune. The challenge ends on February 1, 2009.
Crafters will be able to abide a photo of their conception in four categories: afghan, baby, sweater and craft. Each chic offers prizes alignment from $100 to $1,000 for a absolute of 32 prizes including the admirable prize. For complete challenge rules, humans will be able to appointment a appropriate website http://www.VannasChoice.com which goes abide on October 10th 2009.
On Monday, October 20th from 12:00 apex to 2:00 p.m, Vanna White will accomplish an actualization at a Michaels abundance at 7340 Carson Boulevard, Long Beach, California. This will mark the aboriginal time that Vanna White is actualization to advance her yarn, Vanna's Choice in accessible to consumers.
For over 14 years, Vanna White has been the agent for Lion Brand Yarn Company actualization annually as the emcee of the Lion Brand Fashion appearance at the Craft and Hobby Association barter show. In June 2007 Lion Brand and Vanna alien the aboriginal anytime celebrity accustomed hand-knitting yarn alleged Vanna's Choice. In June of 2008 the Vanna's Choice Baby yarn accumulating was alien with a palette of abreast colors for kids and babies. Three abundantly illustrated Vanna White arrangement books are currently accessible at arch ability retailers nationwide.
"The cutting acceptance of Lion Brand yarns at Michaels food has accustomed us the absolute befalling to accord something aback to Michaels customers." said David Blumenthal, President of Lion Brand Yarn. "Working with Michaels, we've put calm a admirable befalling for yarn enthusiasts to advertise their creations and win some admirable prizes."
Accredited media absorbed in discussing this absolution in added detail are encouraged to acquaintance Ilana Rabinowitz at Ilana@lionbrand.com to agenda an interview.
About Lion Brand Yarn Company
Lion Brand Yarn Company is a 130-year-old article and is America's oldest duke knitting yarn brand. Founded in 1878, the aggregation began operation in New York and has been a arch supplier of above duke knitting and adornment yarns anytime since. Throughout its history, Lion Brand Yarn has been at the beginning of yarn trends while consistently accouterment its barter with the accomplished above product, account and inspiration.
Media contact:
Ilana Rabinowitz
Lion Brand Yarn Company
34 West 15th Street
New York, NY 10011
1-212-243-8995 x152
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