Lenox.com Redesign Showcases Breadth of Products Offered

Since 1889, the Lenox name has been alike with above tableware. Today, Lenox is accepted for abundant added than just accomplished china. In fact, Lenox.com offers bags of items alignment from accomplished ceramics to adornment to collectibles.

With that in mind, the Lenox.com website was redesigned to bigger advertise its advanced across of products. "We capital to accomplish it easier than anytime for our barter to acquisition - in as few clicks as accessible - absolutely what they're analytic for," said Dan Schutzman, carnality president/consumer absolute of Lenox Group Inc.

Lenox assassin Creative Good to conduct "listening labs" that appear areas on the website with allowance for improvement. Based on those recommendations, the agents focused abundant of its accomplishment on affairs and navigation.

On the new Lenox.com website consumers can:
•Find articles easier, with new artefact classifications and bigger navigation
•See added artefact details, acknowledgment to added artefact photography and reorganized artefact detail pages
•View all the items in a accustomed chic after accepting to annal through assorted screens
•See all the articles at already in the a lot of accepted collections, including Simply Fine Lenox®, Opal Innocence™, Butterfly Meadow™ and Federal Platinum™.

Schutzman acclaimed that, abaft the scenes, a agreeable administration apparatus was developed centralized to acquiesce the Lenox business agents to acknowledge added bound to trends and adapt the website accordingly.

"We're all about chump account and the customer's arcade experience," said Schutzman. "The changes we've fabricated to Lenox.com are advised to enhance the customer's online acquaintance so that they'll appear aback afresh and afresh - and acclaim our website to their ancestors and friends."

About Lenox Group Inc.
Lenox Group Inc. is a bazaar baton in above tabletop, giftware and collectibles. The Company markets its articles primarily beneath the Lenox, Dansk and Department 56 brands. Together, these brands represent added than 480 years of tabletop and giftware experience.