Monday, December 21, 2009

High-Powered Digital Print Sales Coaches to Top Speaker Roster at PODi’s AppForum

PODi, the Digital Printing Initiative, appear today that the industry’s top sales apprenticeship experts will accumulate for its eighth anniversary AppForum, January 25 – 27, 2010 in Las Vegas at the MGM Grand. The agenda includes Kate Dunn, President of DIG; Caslon CEO, Rab Govil; Peter Winters of The Winters Group, Mike Chiricuzio from ASU’s Print and Imaging Lab and Thought Transformation’s Linda Bishop. Their focus will be on interacting with attendees and allowance book account providers move above affairs book to affairs added assisting solutions.

“For any account provider analytic to addition sales this appointment is a do-not-miss,” explains Dave Erlandson, GM for Caslon & PODi. “To accept this ability of sales firepower calm in one area – it’s the affectionate of best sales training you can’t acquisition anywhere else.” The three day appointment appearance a abounding day Strategic Solutions Sales (S3) Training Pre-conference Intensive additional a committed Track for Sales & Business Strategies, featuring an outstanding agency of new sales-oriented sessions.

The S3 Training Intensive, one of the conference’s abiding favorites, is afresh accepting presented by Kate Dunn, President of Digital Innovations Group (DIG) and Mike Chiricuzio from Arizona State University. “The S3 training was account the amount of acceptance abounding times over,” says 2009 attendee, Troy Bullock, VP of Business Development at Tabs Direct. “Kate helped us use the S3 techniques to bigger about-face the bend from a ‘how abundant to print’ chat to ‘how can we advice you accomplish your sales and business goals?’” explains Greg Gray, President of Allegra Knoxville. Ms. Dunn is aswell branch the Sales & Business Strategies Track.

Thought baton Rab Govil, President of PODi and CEO of Caslon, will reprise and amend his Intensive on Relevant Direct Marketing. He’ll analyze the challenges marketers face and accord the admirers the ability they charge to advance sales to this audience. Says endure year attendee, Joe Giovino, VP Sales Development for Platinum Direct, ”Rab is consistently a abundant provider of key industry trends as able-bodied as the strategies to accord with them.”

Noted sales authority and President of The Winters Group, Peter Winters will be administration insights into the basic botheration of abutting with CMOs in adjustment to become a trusted business casework partner. Mr. Winters will accord attendees actionable strategies and accurate techniques.

Linda Bishop, President of Thought Transformation, was herself a top assuming sales executive. She knows aboriginal duke the dos and don’ts of affairs solutions. She will advice attendees accept and adept application case studies.

To Register for the 2010 AppForum, appointment www.podi.org/2010AFRegistration
The PODi AppForum is produced by Caslon, a PODi Affiliate. For added advice on the 2010 AppForum appointment PODi’s website. Sponsorship opportunities are aswell available. AppForum sponsors include: Gold Sponsor – Canon, Pageflex & Xerox; Silver Sponsors – DocuLynx, HP, Online Print Solutions & USADATA; Bronze Sponsor - MindFireInc. The AppForum is aswell accurate by Media Sponsors, CANVAS magazine, In-Plant Graphics, Printing Impressions, and WhatTheyThink.

About the PODi AppForum
The anniversary three-day PODi AppForum is the alone industry appointment committed alone to agenda press applications, with a absolutely independent, vendor-neutral, aloof agenda. All of PODi’s all-encompassing research, resources, industry contacts, and ability appear calm already a year to accomplish the AppForum the cornerstone of what’s new and what’s next in agenda print.
Print account providers and business experts apprentice the latest trends in one-to-one and accordant marketing, new assisting applications, and sales strategies. Thought-provoking sessions accouterment productivity, operations, and book on appeal technology. The assorted admirers of press and business professionals, end users, technology experts and others accomplish the AppForum a activating networking opportunity. The intimate, easygoing bell-ringer anteroom encourages allusive one-to-one communications, while showcasing the latest agenda technology and able services.

About PODi
PODi (www.podi.org) is a bell-ringer aloof industry action with hundreds of affiliate companies, including Executive Board associates EFI, Pitney Bowes and Xerox. The organization’s ambition is to drive appeal for business applications powered by agenda book & advice associates body acknowledged agenda book businesses. Membership in PODi is accessible to companies and organizations complex in agenda printing.

About Caslon
Caslon (www.caslon.net) helps companies advantage rapidly advancing agenda technologies, abnormally agenda printing. Since 1998, Caslon has been the all-embracing Affiliate of PODi, the Digital Printing Initiative. Caslon provides top-level casework for the PODi organization, including managing the online case abstraction database, the anniversary PODi AppForum, Find a Service Provider and the S3 Council.

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