Media advance page: http://www.helpers-eu.com/press
As allotment of the HELP For a activity after tobacco attack a new and avant-garde activated web alternation alleged Helpisodes has been developed. The viral attack is aimed at acceptable the ability of the attack amidst adolescent humans adopting their acquaintance of tobacco issues.
The development of Helpisodes continues the participative action of the HELP attack in 2009 and will be able by the use of communicative and association sites such as Facebook and Bebo. A affiliation with the Daily Motion video website aswell plays an basic role in the campaign.
In adjustment to ensure the appliance and appliance of Helpisodes to its admirers the abstraction and development of them was agitated out in cooperation with a array of European Youth Organisations who are ally of the HELP Campaign.
A absolute of 12 Helpisodes accept been created. Each adventure is one and bisected account continued with the barring of the pilot which introduces the capital characters (Helpers) and how they came to be calm and were adapted into anti-smoking cool heroes. Each Helpisode will appearance a adolescent European confronted with a tobacco accompanying issue. In adjustment to get help, they alarm on an able and bent leash of Helpers. To abetment them, the three heroes will auspiciously action aboriginal and crazy solutions to the problem.
The Helpisodes operation will be annoying and audacious, in adjustment to abduction the absorption of todays added arbitrary adolescent audience. The amusing shock approach and arbitrary graphics, are accepted bill in web operations, which apply a abandon of announcement and humour which are a apple afar from acceptable TV campaigns.
The aim of these air-conditioned and, aloft all, amusing Helpisodes is to acquaint with adolescent humans in a accent they accept and appreciate, authoritative them acquainted of tobacco issues and convalescent their affiliation to the Help message, and again arch them to absolute tips and admonition accessible on the capital Help website.
The alternation is carefully angry into, and reinforces, the HELP Campaigns tips to abdicate strategy, with anniversary Helpisode assuming an air-conditioned tip, acclamation one of the key capacity of the Help campaign: prevention, abeyance and acquiescent smoking, and will accomplishment by arch the Internet user to absolute tips accessible on http://help-eu.com
Over the advance of 2009 adolescent humans above Europe accept been accidental their own video tips to quit, either anon through the HELP website or at roadshow contest above the European Union. In the UK the HELP Roadshow abounding a amount of adolescence and sports orientated contest including NASS (an action sports and music festival), the British Beach Volleyball championships and the Edinburgh Marathon.
The web-series will be hosted on the Help website, in a specific area absolutely committed to the Helpisodes campaign. This area will affectation the agreeable in a simplified and automatic structure: one actual continued page which anon shows all the accessible agreeable - added accepted on websites for adolescent people.
The Helpisodes (and mini-site) are launched on 15 October 2009 and will be advertisement until September 2010.
Further information
Pictures of the Helpers: attached. For added images or video agreeable amuse acquaintance us (details below)
Website: http://en.helpers-eu.com Media advance website : http://www.helpers-eu.com/press
Press contact
Kestrel Worldcom (UK)
Niall Dologhan or Naomi van Moppes
Tel : +44 208 789 2587
e-mail : n.dologhan@kestrelcomms.co.uk
Ligaris Europe (Brussels)
Emile Clemens
Tel +32 647 24 00 - +32 475 71 37 70
e-mail: e.clemens@ligaris.eu
HELP For a activity after tobacco
The HELP For a activity after tobacco attack of the European Commission aims at acceptable humans not to alpha or to abdicate smoker with a TV and Web attack and altered activities in the 27 European Member States. The columnist releases, columnist kits, logo and images from the HELP attack can be downloaded from the Web website http://www.help-eu.com Login: advice Password: pressdesk
WebChat TV
On Friday 16th October the Help Campaign will be broadcasting a abide WebChat featuring Professor Gerard Hastings, Director of the Intstitute for Social Marketing, and Alison Walsh, Youth Presenter and Advisor for Quit, an absolute alms which helps smokers to stop. The alternate web babble invites admirers to acquaintance the appearance with questions and their own stop smoker tips. It will be advertisement at 3pm at http://www.webchats.tv and relayed on a amount of added adolescence accompanying websites.
Note
Neither the European Commission nor any being acting on account of the Commission is amenable for the use which ability be fabricated of this information
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