GAME, Europe's arch video bold retailer, has launched a new, avant-garde advergame area the cost is the player's ambition list. GAME hopes the action of such a cost will animate added users to actualize ambition lists at game.co.uk.
Understanding that the campaign will accept to plan harder to standout from the crowd, GAME has created a abstraction that curtains into two of the abundant debates a allotment of gamers: which consoles and are the best and who are the best players?
Split amid 'retro' gamers who grew up with Pacman and Asteroids and the 'next generation' of consoles, such as the Wii and Playstation 3, players can accept which aggregation they ambition to represent.
To ensure a acknowledged and top above campaign, GAME commissioned the winners of the Games chic at the New Media Age Effectiveness Awards 2008, 4T2 Multimedia, for consultancy and production. 4T2 breach their agents into two groups of altered age ranges to aftermath stylised agreeable for anniversary of the teams in the attack creating a amorous and aggressive development.
With ten levels in the antecedent barrage of the viral game, the attack from GAME has a continued lifespan and will be breeding echo visits for abounding months. Levels 1 – 7 can be played from all over the web while levels 8 -10 are alone accessible for play on game.co.uk. Each akin includes hidden crates that players can acquisition which was angry into a account competition, enabling GAME to accumulate talking to players and accord the gamers and bloggers an added storyline to acquisition and allotment area the crates were hidden.
The "Console Wars" viral bold aswell appearance an chip advice plan for all players in the anatomy of a account branded e-mail absolute hints tips and links to action guides. Players who accept not yet set up a ambition account will accept a custom e-mail reminding them to do so contrarily they will not win any prizes.
The champ of "Console Wars" will accept a admirable cost of £1000 account of their ambition account while 5 runners up will win £200 of their ambition list. Each time a akin is completed the amateur doubles their amount of entries into the cost draw.
GAME has created "Console Wars" in such a way that new levels can calmly be added and expanded. The video bold banker affairs to appoint in agitation with users to acquisition out what new characters should be added and advice appearance the game's future.
GAME hopes the aggregate of abundant playability and the company's alternation with players of "Console Wars" will animate users to actualize their Christmas ambition list at game.co.uk in the achievement of acceptable the admirable prize.
About GAME:
GAME is Europe's arch specialist banker of computer software and video games. The Group currently operates from over 400 food in the UK and Eire and 400 food in continental Europe and Australia. For added accumulated advice log assimilate www.gamegroup.plc.uk.
PR Contact
Simon Soffe
Head of Investor Relations and Group Communications
Unity House
Telford Road
Basingstoke
Hampshire
RG21 6YJ
01256 784000
www.game.co.uk
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