Brand Asset Digital announces the accessible beta of the world’s aboriginal and alone Search Engine Marketing belvedere for P2P Search alleged P2Pwords™. The platform, which is the aboriginal pay-per-click for P2P Search, gives top advertisers the different adeptness to ambition and affix their branded agreeable anon to consumers via P2P Search.
Google Adwords, Yahoo Search Marketing and MSN Adcenter accept created a Web Search bazaar account $22 Billion in 2007 on over 10 Billion Web searches a ages (comScore). P2Pwords™ technology applies the aforementioned business archetypal of pay-per-click keyword targeting to the 1.5 Billion searches a day (Tiversa) 45 Billion searches a ages on P2P, able-bodied over 4 times the admeasurement of web search. This ashen exchange accounts for about 70% of Internet bandwidth. Where as Web seek is a browsing culture, P2P seek is a burning culture, a absolute fit for branded agreeable and advertisers gluttonous targeted assurance about content. Up till now this astronomic abeyant exchange has been bare to marketers.
Google and others abode argument ads about web seek results. When clicked on they hotlink you to a website. With P2Pwords™ the content-based seek aftereffect is the new ad. P2Pwords™ combines a Paid Search archetypal with SEO (search engine optimization) attempt by inserting the ad amidst the absolute seek results. P2Pwords™ campaigns accept already generated over two billion impressions a day, over sixty billion a month, above all P2P seek engines. The belvedere is accessible to able advertisers and agreeable owners afterwards accepting been in clandestine beta with Brand Asset Group, baddest artists and Fortune 500 companies for over a year. Beta ally included vitaminwater, GM/Pontiac and Dial Corp/Right Guard.
Private Beta tests with top brands and artists accomplished aberrant results. Average CTR (click-through-rate), absolute from clients’ landing pages, was over 4%.
With the official barrage of P2Pwords™ Tim Hogan and Joey P., Co-founders of Brand Asset Digital, ahead advancing growth. “If you are a casting administrator or agency that uses agreeable artists or celebrities in marketing, or a Media Company aggravating to abduction added of your admirers online, P2P seek is the a lot of able agency to appoint and affix with your ambition through the billions of impressions that action in P2P,” explains Joey P. Hogan adds, “With 70% of online business budgets traveling to Web Search, we feel our belvedere adulation the amplitude for top brands and agreeable providers analytic to ambition and affix with consumers by extending their ability into P2P. For the aboriginal time, P2Pwords™ empowers brands to acceptance the estimated 450 Million P2P users common on top an accountability engine of world–class business intelligence and chump insight, addition aboriginal in the P2P space.” Hogan said.
The eyes abaft P2Pwords™ is the amalgamation of minds of Tim Hogan and Joey P. alternating with accomplice Chris Lighty, CEO of Brand Asset Group/Violator. Matching technology accomplishment with branding and affairs business savvy, the three accept been able to plan with Lighty’s agenda of top ball (including 50 Cent, Diddy, LL Cool J) and bartering brands to accompany the ability of P2Pwords™ to life. Stated Lighty, “When I can bear the agnate of Google Adwords and SEO for the P2P amplitude to our clients, they’re in. It’s area their ambition consumers absolutely are. This is Adwords for P2P apparent and simple”
Brand Asset Digital was complete of 3 arch technology companies that alloyed in the summer of 2007. INTENT Media Works (funded by Allen & Co., Greycroft and Softbank), on the acid bend of productizing the P2P amplitude for advertisers back 2003, alloyed with administrator Tim Hogan’s Beyond Media and P2P Engineering, which had been accouterment broadcast technology casework for above blur studios, TV Networks and recording labels back 2001.
Brand Asset Digital will be absolution a case abstraction a anniversary for the next several weeks from several of their clandestine beta campaigns with top brands. http://www.brandassetdigital.com
About Brand Asset Digital:
Brand Asset Digital is a broadcast technologies aggregation with a focus on P2P seek business and able LIVE agreeable delivery. The aggregation is based in New York City and Pensacola, Florida with new offices aperture in California and Michigan. The technology belvedere abaft Brand Asset Digital articles is its proprietary broadcast CDN (content accumulation network), Optimon™, complete by Tim Hogan and his development team. Brand Asset Digital is abreast funded.
For Press & Media Inquires: The Catalyst Group: 212 244 5450
Ellen Golden Ellen@catalystgroupsite.com or Leyla Turkkan leyla@catalystgroupsite.com
For Sales & Marketing Inquires: P2Pwords@brandassetdigital.com
Contact:
Andrew Eisenberg
Brand Asset Digital
New York, NY
551.427.9888
aeisenberg@brandassetdigital.com http://www.brandassetdigital.com
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