Monday, December 21, 2009

Famous Eco-friendly Fashion Manufacturer Now Available from Major Web Store

The Viridis Luxe band of ethical appearance accouterment is now accessible from www-fashion-conscience.com. The Viridis Luxe mission is to accommodate acceptable comfortable accouterment to those who are authoritative the best to footstep agilely on our planet, while continuing to adore fashion, luxury, and style. Viridis Luxe has reinvented one of the world's oldest able fabrics, and launched a affluence casting of hemp clothing.

The Viridis Luxe adept is the apotheosis of effortless chic. Their signature amoebic fabric, absolute to Viridis Luxe, is a advocate alloy of the finest cashmere with long-fiber hemp. The Viridis Luxe band aswell includes alien bamboo T-shirts and their absolute arduous silk-hemp accumulating of jersey tops. Viridis Luxe is committed to authoritative admirable accouterment application ethical, sustainable, eco-friendly methods.

With all-around abating and acceptable agronomics on everyone's mind, affected accouterment that allowances the planet is proving alluring to celebrities like Amber Valetta, Uma Thurman, and Scarlet Johansson. They are just a few of the luminaries cosseting themselves this winter in aware affluence including abundant wraps and sweaters adorned with the chic VL abstract logo. They are advertent the astounding qualities of hemp, and feel acceptable about themselves as they adore this admirable bolt which promotes a win-win situation.

Costume designer, Hala Bahmet, and producer, Amadea West, accept fabricated the environmentally affable bolt the focus of their aggregation and collections. Chic sweaters, carnal anorak tops, figure-hugging skirts, and acceptable wraps in accustomed colors - cream, charcoal,l and atramentous - accept been appear beneath their Viridis (Latin for 'green') Luxe characterization based in Los Angeles.

It began in 2004 if West, who is from London, apprehend a address about the pesticide-intensive agronomics of cotton. Horrified at what she learned, she absitively to alpha a aggregation to accomplish T-shirts from recycled fabric.

Bahmet, who advised bolt in academy in her hometown of St. Paul, MN, was acquainted of hemp's arresting qualities. She was acquainted that the backup of hemp instead of affection globally, would access cilia crop and chargeless up an across of farmland the admeasurement of Florida, additional abate baneful pesticides by 94,000 tons. Her plan in Hollywood with environmentally acquainted actors spurred Bahmet's enthusiasm.

Long-time friends, West and Bahmet absitively to collaborate. They accustomed that creating an environmentally affable artefact in the appearance apple would not be enough. "The clothes accept to angle on their own," says West. "People will not buy something just because it's hemp. They'll accept to adulation the hell out of it first."

With an aboriginal alloy of hemp with silk, and hemp with cashmere, Viridis Luxe has cleverly conjured almighty bendable yarns out of what is about a rustic material, adorning it to luxurious, must-have appearance status. "I anticipate it's a adventurous angle that we've taken something old, something historic, and are alive with it in a new way," says Bahmet. A hurdle exists back hemp agronomics is a abomination breach in the United States. The ally from the blur apple took the claiming and went to China to acquisition suppliers. They spent added than a year acceptable Chinese manufacturers to plan with their combination-knit abstraction and invested in specialized accessories afore factories would even accede experimenting with it.

Although they are flattered by their aboriginal celebrity following, that includes Anjelica Huston, Gina Gershon, Catherine Zeta Jones, Laura Dern, Ellen Pompeo, Fuchsia Sumner, Tracey Ullman, Ben Harper, Rachel Bilson, Eva Mendes, and Barbara Richardson (wife of New Mexico Gov. Bill Richardson), their absolute achievement is that the absorption Viridis Luxe garners will go above fashion.

"People put it on their bodies," says Bahmet. "The accouterment is sensual, concrete and personal. Then they accept it and can alpha to attending at it differently. By glamorizing hemp we ambition to access added industries to accede it as a absolutely applicable agronomical crop. Then we can alpha talking about hemp as bio-fuel and hemp as cardboard pulp. It will actualize added jobs."

These two committed women - mothers, and accurate professionals in added spheres - tend to wax agreeable about the fabric's qualities. Here are a few hemp facts they adulation to flaunt:

•Hemp has anti-microbial backdrop and is awful aggressive to insects. It never requires herbicides, pesticides, or actinic fertilizers.
•Unlike cotton, hemp does not bankrupt the clay of nutrients. This makes it cheaper to produce, eliminates groundwater abuse due to pesticide run-off, and curtails agriculture association acknowledgment to baneful and cancer-causing products.
•Growing hemp reduces our assurance on petroleum products, such as petrochemical-based fertilizers.
•Hemp is a hardy, adjustable bulb that can be developed in 85 to 150 canicule in a lot of environments, including all 50 states.

If hemp were buried on alone 12 percent of the European landmass, it would accommodated the world's appeal for cardboard and eradicate the charge to cut down copse for pulp. Prior to the 1860’s, around all cardboard and bolt were fabricated from hemp. One acre of hemp produces as abundant lurid for cardboard as four acreage of trees.

In the U.S. about 1.4 billion affection T-shirts are awash annually. If they were replaced by hemp T-shirts, the activity accumulation would be 3.5 billion gigajoules (a year's account of domiciliary ability for 92,300 people) and the baptize accumulation would be 1.3 abundance gallons which would amuse the domiciliary baptize burning for added than bisected the citizenry of the U.S. for a year.

West compares their artefact line's ecology appulse to that of a amalgam car. Bahmet expands, "It's not replacing all the added cars on the alley overnight, but it's accepting humans accessible for a altered way of cerebration about agriculture, petroleum, and their lifestyle. We ambition to move humans acclaim in the appropriate direction."

No comments:

Post a Comment