PODi, the Digital Printing Initiative, appear today that its eighth anniversary AppForum, January 25 – 27, 2010 in Las Vegas at the MGM Grand, will be shaped by four of the agenda book and business industry’s a lot of accomplished and abstracted leaders. In their roles as AppForum Track Chairs, they’ll advance lively, educational advance focused on the a lot of accepted top allowance applications. Explains Dave Erlandson, PODi & Caslon GM, “What makes the AppForum altered is the actuality that attendees are able to apprentice which agenda applications are in appeal and can accomplish them money, from humans who are in actuality in the trenches accomplishing it successfully.
Successful candidates will accept unique, results-driven agenda book or business stories, cardinal business or sales knowledge, aberrant abstruse proficiencies, or ability in new, profit-generating applications, including cross-media, absolute marketing, web to print, amusing media, and more. New account and proposals geared to these advance are welcome:
* The Direct Marketing Track will be led by Debora Haskel, VP of Marketing for IWCO Direct. Debora has been a key mover in the advance of the absolute business industry and is a common contributor to DM News and Target Marketing. IWCO is transforming the way businesses use absolute mail with their chip apartment of response-driven absolute mail services.
* The all-new Leading Edge Applications Track is chaired by Bill Marchiony, CEO of First Name Basis. Bill has created world-class alone book programs for franchise, financial, casino, automotive, healthcare, and absolute acreage clients. First Name Basis delivers agile, affordable multi-channel absolute acknowledgment business systems on a circadian basis.
* The new Print on Demand Track will be directed by Mike Chiricuzio, President of Blue Moon Solutions; Director, Arizona State University Print & Imaging Lab. Mike’s position as a beat advocate of agenda press and his contempo administration of the DICE alignment accord him a contiguous angle on capacity alignment from brief POD, workflow automation, web to print, and VDP.
* The Sales and Business Strategies Track is headed by Kate Dunn, President of Digital Innovations Group (DIG). DIG is an award-winning business close specializing in targeted, alone sales campaigns and collateral. Kate is an AppForum admired and has helped abounding audience and accomplished attendees abound with agenda book and alone communications.
“The PODi AppForum is by far the a lot of educational and best networking accident for our marketplace,” says three-time attendee, Lou Berceli, Print & Converting Solutions Executive. “You’ll accompany home abounding absolute Applications, Best Practices, and networking access to hit the arena active with, already you are aback with your team.”
This year’s two newest AppForum advance affection annoying insights on harnessing avant-garde applications for growth; as able-bodied as analysis of rapidly alteration issues basic to the IT and Operations teams who bear agenda print. In affiliation with the Sales and Business Strategies Track and the Direct Marketing Track, both business pros and book account providers akin will acquisition all the accoutrement they charge to abound assisting businesses application agenda printing.
Direct Marketing Track
Debora Haskel’s aesthetic administration access ensures that the Direct Marketing Track will brainwash business owners and sales admiral on all aspects of application and bearing accordant absolute acknowledgment programs. Enterprise marketers will apprentice latest best practices and strategies for creating and carrying avant-garde absolute business solutions.
Leading Edge Applications Track
This arduous new clue is for marketers and account providers absorbed in the latest applications, like adaptable printing, amusing media, on-demand books, web-based applications, or accomplishment systems. Track Chair Bill Marchiony will be accumulating a aggregation of alarming speakers to abode hot issues like these.
Print on Demand Track
PODi has had abounding requests for a added committed technology-driven clue and now Mike Chiricuzio will absolute these new Print on Demand sessions. Technical and operations teams answerable with authoritative quality, automating process, amalgam new technologies, and accretion efficiencies above the axle will account from this Track.
Sales and Business Strategies Track
Kate Dunn’s Sales and Business Strategies Track is advised to advice account provider chief administration addition profits with new agenda print-enabled business models and advance strategies. Sales and chump account teams will advance affairs processes and chump relationships with admired tips they’ll aces up in these sessions.
To Register for the 2010 AppForum, appointment www.podi.org/2010AFRegistration
The PODi AppForum is produced by Caslon, a PODi Affiliate. For added advice on the 2010 AppForum appointment PODi’s website. Sponsorship opportunities are aswell available. AppForum sponsors include: Gold Sponsor – Pageflex; Silver Sponsors – HP and USADATA. The AppForum is aswell accurate by Media Sponsors, CANVAS magazine, In-Plant Graphics, Printing Impressions, and WhatTheyThink.
About the PODi AppForum
The anniversary three-day PODi AppForum is the alone appointment committed alone to agenda press applications, and the focused agenda lets attendees apply on issues that amount a lot of to their business success. Thought-provoking sessions accouterment productivity, operations, applications, technology, one-to-one campaigns, business strategies, affairs and more. Print account providers and business experts apprentice the latest trends in affairs and application agenda book solutions. The assorted admirers of press and business professionals, end users, technology experts and others accomplish the AppForum a advantageous and aesthetic networking opportunity. The intimate, easygoing bell-ringer anteroom encourages allusive one-to-one communications, while showcasing the latest agenda technology and able services.
About PODi
PODi (www.podi.org) is an industry action with hundreds of affiliate companies, including Executive Board associates EFI, Pitney Bowes and Xerox. The organization’s ambition is to drive appeal for business applications powered by agenda book & advice associates body acknowledged agenda book businesses. Membership in PODi is accessible to companies and organizations complex in agenda printing.
About Caslon
Caslon (www.caslon.net) helps companies advantage rapidly advancing agenda technologies, abnormally agenda printing. Since 1998, Caslon has been the all-embracing Affiliate of PODi, the Digital Printing Initiative. Caslon provides top-level casework for the PODi organization, including managing the online case abstraction database, the anniversary PODi AppForum, Find a Service Provider and the S3 Council.
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