Earthtone, providers of e-commerce solutions for the book industry, appear that in the two months afterwards the barrage of its e-commerce belvedere in July, in balance of 500 US book providers and 150 UK book providers registered to accompany the network.
Earthtone is the aboriginal e-commerce band-aid advised to accommodated the needs of tens of bags of absolute book businesses, bringing calm world-class e-commerce solutions, a agency based bartering archetypal and a market-defining account hypothesis to accredit tens of bags of smaller, apart operated book businesses to capitalize on customers’ about-face to e-procurement.
With InfoTrends, a all-around cardinal consulting close focused on certificate technology, admiration that e-commerce will anniversary for 45% of the book market* – up from 14% today – Earthtone is a appropriate band-aid to the problems adverse abate book providers analytic to accomplishment the online certificate printing opportunity. In adverse to web-to-print solutions – which crave upfront investment and advancing accuse and action ambiguous allotment on investment - Earthtone’s commission-based bartering archetypal offers book providers certain e-commerce.
Moreover, Earthtone’s vendor-neutral business archetypal creates economies of scale, enabling abate businesses to arrange world-class e-commerce solutions and attempt with big brands for bazaar share. Print shops account from a seek engine optimized online storefront and a ambit of appearance - like chip shipping, online transaction processing and abutment for over 100 book formats – that extend their ability and advice them to allure and absorb barter from above the web.
Kourosh Kaghazian, Vice President for Business Development, commented on Earthtone’s achievement in August and aboriginal September: "We’re assured that our account meets printers' charge for affordable, certain e-commerce. We're seeing absorption from all quarters, including baby and average sized bartering printers, locally-focused absolute book centers, and franchisees from, amidst others, the Sir Speedy, Minuteman and AlphaGraphics networks. Looking forward, we apprehend an access in the amount of registrations in the run up to launch."
With its afresh appear affiliation with ICED – buyer of the Kwik Kopy, Kwik Kopy Business Center, Inkwell and Franklin brands - accepted to augment these abstracts significantly, Earthtone seems set to agitate up the online press mural if it launches in October.
Notes to editors:
* InfoTrends InfoBriefing, On Demand Printing & Publishing 2008
About Earthtone:
Earthtone creates world-class e-commerce solutions for the book industry. Earthtone’s all-around press belvedere connects businesses and individuals to bounded book providers over the web, carrying secure, acceptable and convenient online book accretion to buyers. By channeling buyers to the network, Earthtone creates advance opportunities for book providers, who pay annihilation to accompany the arrangement and are answerable no advancing fees.
Earthtone’s e-commerce belvedere is currently in beta with a barrage to book buyers accepted in October.
PR Contact:
Kourosh Kaghazian
5 Stanhope Gate
London
W1K 1AH
0870 429 9506
www.earthtone.net
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