Digital Signage Expo (DSE), the world’s better International Tradeshow and Conference committed to agenda signage, alternate technology and out-of-home networks, has appear that the after-effects of its Quarterly Business Barometer Survey for Q2 ’09.
94% of all analysis participants in North America abide absolute about the approaching of the Digital Out-of-Home Industry (59% Very Positive; 35% Somewhat Positive). Those who were a lot of absolute about the DOOH Industry included End Users/OOH Network Operators (67%), Advertising/Marketing (67%) and Technology/Content Providers (54%).
DOOH Business Continues a Gradual Increase
Technology Provider participants appear that DOOH business is acrimonious up as added than bisected (54%) of respondents were actual bullish about business and 53% projected a dollar sales aggregate acceleration for DOOH Networks in Q3 of 2009, with 37% advertisement college dollar sales volumes in Q2 over Q1 2009, banausic from the antecedent quarter.
Hottest Growth Categories
Technology Provider respondents predicted that the hottest advance categories for DOOH in the next 12 months would cover Retail (40%), Healthcare (40%), Restaurant (35%), Education (34%), Arts/Entertainment (34%), Amusement/Gaming/Recreation (30%), Transportation (30%) and Corporate Campus (28%).
End-User Dollars are Committed to DOOH
68% of respondents adumbrated a charge to add to, alter or advancement accepted DS systems and addition 8% accepted affairs to install for the aboriginal time.
Advertising Agency Buyers Recommending Higher Spend in DOOH
Just over two-thirds (68%) of analysis participants said they plan to acclaim or acquirement DOOH bartering during Q3 2009, with abutting to bisected of respondents (48%) advertence a college DOOH arrangement bartering spend, an 11% access over the antecedent annual report. The top categories targeted for that investment were: Retail, Restaurants/Bars/Nightclubs, Public Spaces, Healthcare, Arts/Entertainment, and Amusement/Gaming/Recreation.
To see the complete report, go to www.digitalsignageexpo.net or chase the hotlink to: http://digitalsignageexpo.net/Resources/Research/DSEBusinessBarometer/tabid/643/Default.aspx.
Digital Signage Expo, co-located with the Interactive Technology Expo, Out-of-Home Network Show, Digital Content Show, and Mobile Marketing Show, will be captivated at the Las Vegas Convention Center in Las Vegas on February 23-25, 2010. To display or appear acquaintance Chris Gibbs, (770) 649-0300, ext 17. Or, for added information, appointment www.digitalsignageexpo.net.
For added information, acquaintance Communications Representative
Geri D. Wolff, Market Works International, Inc. (386) 447-0018
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