The cot afterlife charity, The Foundation for the Study of Infant Deaths (FSID), today launched the UK’s aboriginal amusing networking website for boyish parents.
Latest abstracts appearance that mums beneath 20 are over four times added acceptable to accept a baby die as a cot afterlife than earlier mothers*.
The new site, bubbalicious http://www.bubbalicious.co.uk, offers abutment and safe beddy-bye tips for both mums and adolescent dads.
Users can chat, win prizes, upload 50 photos and crop allotment in a four-level baby-care challenge. If successful, they are awarded the appellation of Top Dad or Big Sister which allows them to accord admonition to added parents on the site.
FSID’s director, Joyce Epstein, said: “Sadly, the latest analysis shows that boyish mums accept the accomplished amount of cot death, but we anticipate that abounding are missing out on safe beddy-bye advice.
“We developed bubbalicious afterwards consulting with adolescent parents above the country, and we absolutely achievement that the abutment accessible on the website will advice advance the activity affairs of the UK’s a lot of accessible babies.” http://www.bubbalicious.co.uk was advised and developed by London-based agenda business agency, Neoco http://www.neoco.com
Notes to Editors
For added advice about FSID or to align an account with adolescent parents amuse acquaintance columnist and campaigns administrator Louisa Mullan on 020 7802 3223 louisa.mullan @ fsid.org.uk or communications administrator Sara Green on 020 7802 3225 sara.green @ fsid.org.uk
*Latest abstracts from the Office of National Statistics appear on 26 August 2009: amount of deaths per 1000 abide births for mothers beneath 20 years of age in England and Wales: 1.12. For mothers over 24 years: 0.25.
About Neoco
Neoco is a arch London-based agenda business agency. The agency recognises that all brands charge to plan above assorted media platforms to be successful. Their artistic solutions ambit from 'traditional' agenda campaigns; websites, banners, viral, email and mobile; to 'emerging' agenda media; chat of mouth, widgets and amusing networking.
Neoco’s audience cover Topman, Quark, Samsung and Warner Music Group,
About FSID
The Foundation for the Study of Infant Deaths is the UK’s arch baby alms alive to anticipate abrupt deaths and advance baby health. FSID funds analysis (nearly £10 actor to date), supports beggared families, promotes baby affliction advice, and works to advance investigations if a baby dies.
FSID has a chargeless buzz helpline for parents and professionals gluttonous admonition on safe baby affliction 0808 802 6868
The helpline aswell supports beggared families. Advice for parents and professionals can aswell be begin at http://www.fsid.org.uk
Advice for parents to abate the accident of cot death:
- Cut smoker in abundance – fathers too! And don’t let anyone smoke in the aforementioned allowance as your baby.
- Place your baby on the aback to beddy-bye (and not on the foreground or side).
- Do not let your baby get too hot, and accumulate your baby’s arch uncovered.
- Place your baby with their anxiety to the bottom of the cot, to anticipate them wriggling down beneath the covers or use a baby beddy-bye bag
- Never beddy-bye with your baby on a daybed or armchair.
- The safest abode for your baby to beddy-bye is in a bassinet or cot in a allowance with you for the aboriginal six months. - It’s abnormally alarming for your baby to beddy-bye in your bed if you (or your partner):
- are a smoker, even if you never smoke in bed or at home
- accept been bubbler alcohol
- crop medication or drugs that accomplish you drowsy
- feel actual tired; or if your baby:
- was complete afore 37 weeks
- advised beneath than 2.5kg or 5½ lbs at birth
- Don’t forget, accidents can happen: you ability cycle over in your beddy-bye and asphyxiate your baby; or your baby could get bent amid the bank and the bed, or could cycle out of an developed bed and be injured.
- Settling your baby to beddy-bye (day and night) with a copy can abate the accident of cot death, even if the copy avalanche out while your baby is asleep.
- Breastfeed your baby. Establish breastfeeding afore starting to use a dummy.
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