Two archetypal brands iconic to the alfresco bazaar are advancing calm to re-create the backpack fabricated acclaimed in the 90s. JanSport and INVISTA’s CORDURA® casting aggregation abutting armament to advance the new Right Pack. The Right Pack, allotment of JanSport’s Classic Collection that re-launches in Fall 2009, offers a archetypal artefact with aberrant reliability, addition and style.
The high-performance backpack is complete with 1000 denier CORDURA® Classic bolt and is a accurate original, complete with one ample capital compartment, bedlam accept straps and aback panel. The backpack is accomplished with JanSport’s archetypal suede covering basal to accumulate user’s items protected.
“Most of us bethink accustomed our reliable JanSport backpack as we went through school, and CORDURA® bolt has been allotment of JanSport for added than 30 years.” said Cindy McNaull, all-around CORDURA® casting manager. “The new JanSport Right Pack offers the aberrant believability that is in JanSport’s heritage. Couple this with the backbone of CORDURA® fabric, and barter can blow assured that they are authoritative a complete acquirement that can ultimately advance to beneath replacements.”
JanSport’s new Right Pack featuring abiding CORDURA® bolt is a avant-garde estimation of the iconic contour JanSport has been designing back the aboriginal 90s, alloyed with today’s artefact addition and abreast design. As trendsetters for America’s youth, the Right Pack will accommodate a contemporary but constant advantage for acceptance branch back-to-school.
The CORDURA® bolt acclimated in the Right Pack and added JanSport articles exemplifies the afresh launched CORDURA™ Cares sustainability affairs and the tagline “Sustainability Begins with Products that Last™.” INVISTA’s CORDURA™ Cares sustainability affairs consists of three pillars: Sustainable Performance, Enduring Materials, and Corporate Responsibility.
“We’re aflame to re-launch one of JanSport’s iconic bags, the Right Pack,” says Courtney Blacker, JanSport administrator of casting marketing. “It alone fabricated faculty to accommodate high-performance 1000 denier CORDURA® Classic bolt into the bag to ensure it was not alone the accurate JanSport Brand name that customer’s would recognize, but aswell the CORDURA® casting bolt name for ultimate backpack durability.”
The Right Pack will aswell affection the anew advised CORDURA® casting hangtag and sew-in label.
Look for JanSport’s Right Pack at baddest specialty retailers alpha Fall 2009 or at www.JanSport.com. For added advice about the assorted ambit of CORDURA® casting fabrics, appointment www.CORDURA.com.
About CORDURA® brand
INVISTA’s CORDURA® casting aspect celebrates alone durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its attrition to abrasions, tears and scuffs, CORDURA® bolt is a primary additive in abounding of the world’s arch high-performance accessory and accoutrement articles alignment from luggage, upholstery and backpacks to footwear, aggressive equipment, appropriate wear, workwear and achievement apparel. The CORDURA® casting is a registered brand of INVISTA, one of the world’s better chip polymer, intermediates and fibers businesses. To analyze the CORDURA® brand, the chat “CORDURA®” have to be spelled out in all caps in and acclimated with an ®, and it have to be followed by the chat “brand” or “fabric.”
To apprentice added about INVISTA’s CORDURA® brand, end-use products, and business accoutrement amuse appointment www.CORDURA.com.
About INVISTA
INVISTA is one of the world’s better chip producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business attendance in over 20 countries, INVISTA’s all-around businesses bear aberrant amount for their barter through technology innovations, bazaar insights and a able portfolio of all-around trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For added information, appointment www.INVISTA.com.
About JanSport®
Founded in 1967, JanSport is the aboriginal alfresco accessory Brand that equips humans globally with above backpacks, biking accessory and bookish apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company’s articles are awash in retail food throughout the world. For added information, appointment www.jansport.com.
CORDURA® Brand Inquiries:
INVISTA
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808 http://www.CORDURA.com
Media Contact:
Elizabeth Romero/Nicole Curtis
Howard, Merrell & Partners
Tel: 919-844-2714/919-844-2764
eromero@merrellgroup.com
ncurtis@merrellgroup.com
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