Boots.com, UK bloom and adorableness website and the online attendance of Boots UK, has undergone a complete revamp. The new website is accepting launched to users with Boots.com's better anytime Beauty Event.
The new attending website for Boots boasts a host of new appearance and functionalities to advance the customer's arcade experience. These cover bigger aeronautics and one page checkout, as able-bodied as a 'wish list' ability and artefact ratings and reviews.
Tim Stacey, Director of Boots.com, explained, "Boots.com was initially launched added than six years ago. In this time, e-commerce has developed above all expectations and technology has appear on at pace. In addition, our barter accept told us that they would like to see added advice and admonition alongside our bags of bloom and beauty products."
Boots.com is abduction the befalling to amend the technology which is acclimated on the site, whilst at the aforementioned time introducing the richer agreeable which barter accept requested, afterward all-encompassing chump research.
Tim Stacey added explained, "We apperceive our barter ambition a quick, simple checkout, accumulation options that clothing them and to feel allotment of a association online. This is the aboriginal date in an agitative aeon of development for Boots' online attendance and we are committed to carrying barter a multi-channel arcade experience. There are abounding added agitative developments planned over the next few months including the barrage of a ‘buy online and aggregate in store' service, added developments in bloom admonition and information, and online communities for our customers."
Boots.com partnered with multi-channel experts utilising IBM's WebSphere Commerce belvedere implemented by Steria, in affiliation with Europe's arch WSC systems integrator, Salmon. The customer-led architecture was managed by London based agenda agency, Grand Union.
The site's new belvedere will aswell abundantly access Boots.com's admonition and advice capabilities. As able-bodied as the absolute 'Ask Boots' admonition aperture in affiliation with the British Medical Journal, the website will accept alarming video agreeable with admonition on aggregate from morning affection to beauty videos assuming how to get the latest looks.
The new 'live pharmacist' account agency that users can email a bloom catechism to the website and accept a pharmacist alarm them aback with online pharmacy admonition aural 20 minutes. The account is accessible nightly, Monday to Saturday from 6pm to midnight.
To bear users with new agitative agreeable for beauty, Boots.com has a new Beauty editor, ex-Grazia announcer Katie Campbell, who will be accoutrement aggregate adorableness for the website - from backstage trends, adorableness masterclass features, new brands and absolute launches, to cabal tips and tricks from the industry experts, adapted on a circadian basis.
The site's artefact ambit has aswell been expanded, to cover new, absolute curve and allowance ranges in time for Christmas. For example, the site's accepted Beauty Boutique will now affection online exclusives from brands such as Bliss, Korres and Caudalie.
About Boots
Boots is the UK's arch banker of adorableness and health products as able-bodied as bloom information.
Boots Pharmacy Superintendent is amenable for healthcare admonition provided in affiliation to Pharmacy medicines and added healthcare admonition amid aural the Boots Pharmacy pages of Boots.com. Boots.com is the trading name of Boots.com Direct Limited (VAT no. 116 3001 29) an Alliance Boots company. All added advice and admonition on boots.com is the albatross of Boots.com Direct Limited.
Boots PR Contact
Carrie Eames
PR Manager
Boots.com
DW WG14
Thane Road
Nottingham
NH90 1BS
0115 959 5995
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment