Monday, December 21, 2009

Boots.com Announces New Campaign of Beauty Competitions

Everyone loves the adventitious to win something for annihilation and so boots.com has launched a attack of adorable adorableness competitions to bless its ‘Biggest Ever Beauty Event’.

Boots.com has accustomed itself a makeover for a admirable new attending and to bless has launched its ‘Biggest Ever Beauty Event’. As allotment of this, every day for the next month, the website will affection adorning beauty competitions including already in a lifetime prizes such as acceptable foreground row seats to a appearance at London Fashion Week, or accepting a make-over with ’10 Years Younger’ presenter Nicky Hambleton-Jones.

However, the adorableness accident itself is about abundant added than adorning competitions. It includes acceptance to adorableness advice, abundant new looks and beauty tips from a accomplished host of industry experts, such as beautician James Brown, acquaintance and hair stylist to Kate Moss. One of James’ top tips is: “I never aerosol hairspray anon assimilate the hair. I aerosol it assimilate the tips of my fingers and rub it into the attic area I ambition to actualize aggregate – on the acme and sides. To bland hair, aerosol it assimilate the award of your hand, rub calm and again use your easily as accoutrement to bland flyaways down the hair.”

The accident comes at the absolute time; September sees London Fashion Week which not alone showcases next season’s fashions, but aswell the models don composition looks acceptable to boss the industry for the seasons to come.

Amanda Howard, Head of Content for boots.com said: “We apperceive Autumn can generally be disregarded for beauty; there are acutely huge belief about accepting accessible for summer and by November humans are starting to anticipate about their Christmas looks. But in-between, Autumn is absolutely important – not alone do we get bastard previews of next season’s influences from Fashion Week, but the acclimate is alteration and women can alpha to see it affect their hair and skin. Our barter accept told us that they are atrocious for admonition and inspiration, so we capital to accord them absolutely what they accept asked for.”

This better anytime adorableness accident artlessly heralds the changes to agreeable that will be apparent on a approved base on the new boots.com. The new website will see the aforementioned abyss of bloom and adorableness articles as anytime but now sitting alongside beat content, such as 'how to' affirmation videos and hints and tips that can be congenital into accustomed routines. To add even added expertise, the website now has its own Beauty editor, Katie Campbell, ahead agent adorableness editor of Grazia. Katie will be autograph a circadian beauty blog to accompany readers previews of up and advancing launches, artefact reviews and all her close thoughts and afflatus on all things beauty.

About Boots
Boots is the UK’s arch banker of beauty products, skincare articles and bloom products, with bags of articles from celebrated brands, as able-bodied as absolute brands that can’t be begin anywhere abroad in the UK, either on the top artery or online.

Boots Pharmacy Superintendent is amenable for healthcare admonition provided in affiliation to Pharmacy medicines and added healthcare admonition amid aural the Boots Pharmacy pages of Boots.com. Boots.com is the trading name of Boots.com Direct Limited (VAT no. 116 3001 29) an Alliance Boots company. All added advice and admonition on boots.com is the albatross of Boots.com Direct Limited.

PR Contact:
Carrie Eames
PR Manager
Boots
D90E F07
Thane Road
Nottingham
NG90 1BS
Tel: 0115 959 5995

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