Monday, December 21, 2009

Boots Launches Christmas TV Advert Featuring the Sugababes

Boots' Christmas TV advert from 2007 won an industry Gold Award in The Campaign Magazine Big Awards. The aggregation has now launched this year's melancholia advert, and it appearance the Sugababes' hit individual 'Girls'.

In 2007 the Boots TV advert gave absolute acumen into the diffuse affairs women accomplish if accepting accessible for that all-important Christmas party. The music that accompanied it was 'Here Come the Girls' by Ernie K Doe, originally a hit in the 1970s.

This year, Boots' new Christmas advert celebrates the art of allotment abundant ability for your colleagues this season. The advert shows Boots knows that women ambition to get it right, award the absolute present at a amount they can afford.

Boots has teamed up with the Sugababes, the UK's better babe band, for this year’s campaign. The advert appearance the trio’s contempo individual 'Girls', which includes a sample of 'Here Come the Girls' by Ernie K Doe. The Sugababes feel-good individual has been affairs fast in called Boots food above the nation, and Boots has akin the 10p donation to the White Ribbon Alliance for every archetype it has rung through its tills.

The affair of the song reflects the feminine ancestry accent in the advert. Set in an office, admirers will see women authoritative lists, acquiescently wrapping presents, and even alms themselves up as ability in a bid to ensure they accord the absolute 'Secret Santa' present.

Throughout the bartering admirers are accustomed hints of items that would accomplish ideal Christmas ability for friends, ancestors and colleagues this year. From adorableness articles for a bushy-browed bang-up who receives the 'No7 Eye and Brow Kit' to a aide who has a bendable atom for caressible toys who receives the 'In the Night Garden Soft Friends Gift Pack', the bulletin is there is something for everyone. With a huge ambit of Christmas ability for 2008 beneath £5 and abounding presents allotment of a three for two mix 'n' bout action at Boots this season, 'Secret Santa' has never been so easy.

The appointment arena was attempt over a aeon of 5 canicule in a anachronistic appointment block. There were 400 women on the website and alone 50 men, but anybody had a go at wrapping their own 'Secret Santa' present. In befitting with the affair of their advert, this year added than 2800 agents at Boots UK's Nottingham and Feltham abutment offices will be attempting to breach the apple almanac for the better amount of humans complex in a 'Secret Santa' on one day.

About Boots
Boots UK is the UK pharmacy-led bloom and adorableness bartering business of Alliance Boots.

PR Contact
Carrie Eames
PR Manager
Boots
D90W WG14
Thane Road
Nottingham
NH90 1B S
0115 959 5995
www.boots.com

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