Monday, December 21, 2009

Boots joins Pampers and UNICEF in 2008 Tetanus Vaccine Initiative

Each year affectionate and bairn tetanus kills about 30,000 mothers and 140,000 babies about the world. This is agnate to one baby dying from tetanus every three minutes. In 2007 Pampers created a attack to abutment UNICEF by bartering allotment for tetanus vaccines in developing countries through the auction of its nappies.

Boots has apprenticed to accompany this year's attack for 4 weeks of the three ages campaign. During this time Boots will bout the donation fabricated by Pampers on the auction of Pampers nappies awash through Boots stores. This agency that for every distinctively apparent Pampers backpack awash in Boots stores, the allotment for two vaccines will be donated to UNICEF, rather than one.

Caroline Gardner, Boots Buyer for Baby said; "Maternal and bairn tetanus was alone in the developed apple about 50 years ago and it is abominable that this ache can about-face the joy of accepting a baby into tragedy in added than 40 countries still today. The Pampers activity with UNICEF can transform lives and Boots is captivated to be abutting this action and hopefully advice to accomplish a absolute aberration to families' lives."

Last year Pampers provided UNICEF with the allotment for over 15 actor tetanus vaccines. This year, with abutment from companies such as Boots , Pampers is acquisitive to accommodate the allotment for 32 actor vaccines to advice UNICEF abutment countries in eliminating affectionate and bairn tetanus by 2012*.

The Pampers and UNICEF attack runs from October to December 2008 and Boots joins the attack for four weeks from backward October **.

Pampers Brand Manager, Usama AlQassab, commented, "The Pampers-UNICEF attack is now in its third year in the UK, and year-on-year we accept added the ambition of the amount of vaccines we ambition to raise. Matched contributions, such as the attack Boots are committing to, are a analytical agency for us to ability this year's ambition of 32 actor vaccines".

UNICEF UK agent Mayaz Rahman said: "It is unacceptable that affectionate and bairn tetanus still affirmation about 170,000 lives every year, while they are calmly preventable diseases. Our affiliation with Pampers is invaluable in allowance us to abutment countries in eliminating affectionate and bairn tetanus by 2012, and we are captivated that Boots will be abacus its abutment to the action for four weeks."

UNICEF UK - registered alms amount 1072612 - is on the arena in over 150 countries and territories to advice accouchement survive and thrive, from aboriginal adolescence through adolescence. The world's better provider of vaccines for developing countries, UNICEF supports adolescent bloom and nutrition, acceptable baptize and sanitation, above basal apprenticeship for all boys and girls, and the aegis of accouchement from violence, exploitation, and AIDS. UNICEF is adjourned absolutely by the autonomous contributions of individuals, businesses, foundations and governments.

About Boots
Boots is the UK's arch banker of adorableness and bloom products, including baby products, with bags of articles from celebrated brands.

Boots Pharmacy Superintendent is amenable for healthcare admonition provided aural the Boots Pharmacy pages of Boots.com. Boots.com is the trading name of Boots UK Limited (reg. 928555) an Alliance Boots company. All added advice and admonition on boots.com is the albatross of Boots UK Limited.

Notes to editors:
* UNICEF and the World Health Organisation (WHO) accept that the abolishment of affectionate and bairn tetanus could be accomplished by 2012.

** Boots captivation in the attack runs for four weeks from 22nd October 2008. For every appropriate backpack purchased in Boots amid 22/10/08 and 18/11/08, Procter & Gamble and Boots will both accord 3.5p to UNICEF UK which will accredit UNICEF to purchase, for example, 2 tetanus vaccines.

Boots PR contact:
Carrie Eames
PR Manager
Boots
D90W WG14
Thane Road
Nottingham
NH90 1B S
0115 959 5995
www.boots.com

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