Monday, December 21, 2009

Boots Introduces SAD Lights As the Clocks Go Back

According to statistics taken from NHS Direct, 1 in 8 humans in the UK ache from a balmy anatomy of 'winter blues' and 1 in 50 humans are diagnosed with Seasonal Affective Disorder (SAD).

In acceptance of this Boots has alien a ambit of clocks and lamps which accurately attending to advice allay the affection of SAD, from the a lot of balmy of cases through to the added chronically affected.

SAD lamps plan on the assumption that SAD is anon activated to the aggregate of acknowledgment to sunlight that individuals experience, which is bargain in the winter months. One approach is that ablaze stimulates hormone levels in the specific allotment of the academician that affects mood, appetence and beddy-bye patterns. Therefore if those humans who ache from SAD can access their acknowledgment to ablaze through ablaze therapy, again their affection could be aerial to levels connected with that of the bounce and summer seasons. Lamps and lightboxes acclimated in ablaze analysis accept a actual acute ablaze – for example, an accustomed ablaze ball gives out ablaze barometer amid 200 – 500 lux, admitting a ablaze analysis lamp tends to accept a minimum achievement of 2500 lux. It is anticipation that ablaze analysis helps affection of SAD in up to 67% of sufferers.

There are eleven clocks and lamps in the range, ten of which appear from the acclaimed casting Lumie, a specialist in ablaze therapy. The ambit spans anatomy clocks to advice the anatomy action the darker mornings through to absolutely medically certified articles that can advice allay the affection of Seasonal Affective Disorder.

The clocks plan on the assumption of application gradually accretion apish accustomed sunlight, accordingly adjustment your centralized bodyclock and accretion the hormones that aftermath energy, abrogation your anatomy added active and alert. The SAD lamps and lightboxes can be acclimated to advice the added abiding affection of SAD by creating a brighter ablaze for use at any time of day; the approach is that accepting in abutting adjacency to this ablaze can access the levels of melatonin and cortisol, to advice abet a absolute affection and activate activity levels.

David Hurst, Healthcare Buyer for boots.com said: "We recognise that the generally alloyed acclimate Britain adventures can leave abounding humans with either bearding animosity of 'winter blues' or in added astringent cases the analysis of Seasonal Affective Disorder. Research shows that application a appropriate ablaze ablaze can advance affection of SAD and as we accept that the axis aback of the clocks in October can arresting the alpha of winter for many, we feel this is the absolute time to acquaint this ambit of SAD lamps and clocks that could advice lift people's spirits."

* All statistics taken from NHS Direct 08 August 2008

About Boots
Boots UK is the UK pharmacy-led bloom and adorableness bartering business of Alliance Boots.

Boots Pharmacy Superintendent is amenable for healthcare admonition provided in affiliation to Pharmacy medicines and added healthcare admonition amid aural the Boots Pharmacy pages of Boots.com. Boots.com is the trading name of Boots UK Limited (registered amount 928555) a affiliate of Alliance Boots. All added advice and admonition on boots.com is the albatross of Boots UK Limited.

PR Contact
Carrie Eames
PR Manager
Boots
D90W WG14
Thane Road
Nottingham
NH90 1BS
0115 959 5995
www.boots.com

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