Boots Creates the Very First Fragrance in Aid of BBC Children in Need

Boots has created two fragrances to accomplish funds for BBC Children in Need 2008, the fifth year the aggregation has lent its abutment to the charity.

The 'his' and 'hers' fragrances from Boots are alleged Hug for Her and Hug for Him*. The bottles, coloured gold for Hug for Her and argent for Hug for Him, appear complete with a Pudsey-inspired buzz charm. The fragrances themselves accept been distinctively created to adjure up memories of a blessed childhood. Hug for Her is all about the accustomed that appears to smell of ablution time; the that appears to smell of balmy towels with a adumbration of baby powder, admitting Hug For Him has the aroma of copse balance overlaid with the candied aroma of cola, to represent a academy pencil case that contains aggregate from pens and pencils, through to adhesive sweets.

Colette Phillips, Charity Marketing Manager for Boots, said: "We in actuality approved to charm abating scents that are defining memories from childhood. Our barter who buy a Hug fragrance to abutment Children In Need will bethink blessed memories of their childhood, whilst the donation they accept fabricated will advice BBC Children in Need actualize brighter futures for some of today's bearing of children."

Boots has accurate BBC Children in Need for the accomplished four years and helped accession a almanac absolute of £1.2 actor pounds for the children’s alms during endure year's fundraising.

Colette continued: "This year BBC Children in Need is all about accomplishing something different, so we anticipation we should chase that appearance actuality at Boots. Traditionally, all our Children in Need Pudsey products, which are awash to accession funds for the alms accept been focused on children, but this year we anticipation we should do something altered and actualize articles that adults can aswell enjoy."

The fragrances are just two of ten Pudsey articles accessible from Boots. Other articles cover a mug, badges, a Pudsey blade and a bag, and the binding Pudsey ears.

In addition, Boots abundance teams about the country and teams at the Boots Support Offices will be abutting in the fun with some avant-garde fund-raising ideas.

* Hug for Her and Hug for Him anniversary amount £10, with £3.50 from anniversary artefact awash accepting donated to BBC Children in Need.

About Children in Need:
The BBC Children in Need Appeal is in its 28th year and over that time has aloft added than £470m to advice disadvantaged accouchement and adolescent humans in the UK. The statistics appearance just how all-important the charity's plan is; in the UK it’s estimated that 2.8 actor accouchement abide in poverty, one hundred thousand accouchement run abroad from home anniversary year, one adolescent in twenty is classified as disabled and there are 175,000 adolescent carers in Great Britain. More advice on the BBC Children in Need Charity (registered alms no. 802052) is accessible at www.bbc.co.uk/pudsey

About Boots
Boots UK is the UK pharmacy-led bloom and adorableness bartering business of Alliance Boots.

Boots PR Contact:
Carrie Eames
PR Manager
Boots
D90E F07
Thane Road
Nottingham
NG90 1BS
Tel: 0115 959 5995
www.boots.com