Boots Becomes Exclusive Stockist of Revived Fragrance House Girard

In the aboriginal 1920s it was the French accomplished aroma houses that bedeviled the market, abnormally already Chanel No.5 was launched in 1921. However, a British aroma house, Girard, had been accepted back the about-face of the century, and now about one hundred years afterwards it aboriginal went on sale, the casting has been active with Boots acceptable the absolute stockist of Girard.

The aboriginal Girard was a avant-garde brand, sitting alongside aeon such as Chanel, Floris and Penhaligons, with some of its bartering illustrated by Gladys Peto, a affiliate of the allegorical Bloomsbury Set. At its height, Girard offered fifteen altered fragrances and now some of these aboriginal recipes accept been reconstructed to anatomy allotment of the new range.

Two aboriginal recipes from the 1920s accept been reinvigorated and will be launched as a anniversary of the brand's heritage. Bouquet d'Orient is a affluent ambrosial oriental fragrance with top addendum of Bergamot, Lemon and Neroli giving way to a floral affection of Rose, Ylang Ylang and French Violet Leaves to name but a few. These all blow on a balmy adhering mélange including Madagascan Vanilla, Tonka Bean, Myrrh and a adumbration of Patchouli. In adverse Lysval is a floral perfume with a avalanche of flowers including Ylang Ylang, Indian Jasmine, Rose petals and Orange blossom, accurate by a decidedly French abject which contributes to a Springtime floral essence.

The advance perfumer on the activity was Beverley Bayne at CPL Aromas. She said of Girard: "The claiming was to amend the fragrance, befitting as abutting to the aboriginal signature as accessible whilst still ambrosial to the avant-garde nose. These fragrances are like accomplished French wine - the agreeableness of them is that they are meant to be savoured and accept abundant depth."

Because Girard was consistently such a abreast aroma house, it is alone applicable that some new fragrances access the bend on its relaunch. Three added fragrances accept been created to accompany the aboriginal recipes, all evoked by some of women's favourite destinations about the apple - Bali Sunrise, New York Nights and Provence Spring. Bali Sunrise is a adorable green, floral and fruity fragrance, New York Notes focuses on a citrus top agenda with balmy abject whilst Provence Springs is a beginning floral perfume.

Girard Brand Development Manager, Helen Tarver said: "The adorableness of athenaeum is that you never apperceive what you're traveling to find. When I begin a accomplished accumulation of aboriginal recipes and business abstracts in the athenaeum I acquainted instantly aflame that I had begin some "buried treasure" that was account resurrecting."

About Boots
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PR Contact:
Nicole Leftwick
Girard Press office
Lexis PR
8 Bolsover St
London
W1W 6AB
0207 908 6594