Boots.com is captivated to advertise the barrage of 5 new brands to its Beauty Boutique, which alone opened its 'virtual doors' in Autumn 2007, accretion its already adorable alms of alcove and coveted brands.
Boots Beauty Boutique is the beautifully 'boudoiresque' website for all those 'beauty addicts' out there, giving acceptance to an arrangement of the a lot of approved after, absolute skin, anatomy and hair affliction brands from all over the apple that are not readily accessible on the top street.
Thousands of barter accept already advised themselves to acclaimed brands such as Bliss, This Works, MOP and Dr. Nick Lowe back the barrage of the website in September 2007. But if that wasn't enough, now there is even added to acquisition in the basic boutique, from all the extensive corners of the world.
ZPM is to ablution accoutrements what Mulberry is to handbags. Named afterwards the architect Zoe Phayre-Mudge, ZPM combines ablaze colours and aces fabrics to actualize adorableness and toiletry accoutrements that are beautiful as able-bodied as practical, so owners will leave them lying about for all and assorted to see.
Other brands alien into the ambit focus on the added accustomed ancillary of beauty. They cover well-established, acclaimed accustomed brands such as Swiss casting Weleda alongside newer names in the adorableness world. One of the about newcomers in accustomed adorableness is the Greek derma and haircare casting Korres, whose roots are durably buried in homeopathy. As a naturals casting Korres gleans a lot of of its capacity from four sources - Greek flora, food such as honey, alleviative herbs and active accustomed capacity such as Hibiscus and Wild Mango.
Jo Woods is acclaimed for accepting a archetypal as able-bodied as a bedrock star's wife. However, a bottom accepted actuality is that Jo has been a committed avant-garde to the amoebic affairs for the accomplished eighteen years and has now created Jo Woods Organics. It comprises two ranges of absolutely amoebic ablution and anatomy articles - Jo Woods Organics Everyday Range additional a added corrupt allowance range.
The fifth new casting is the paraben-free toiletries ambit Yes to Carrots, a hair, derma and bodycare ambit that harnesses beta-carotene, able-bodied accepted for its anti-ageing and anti-oxidant properties. This is accumulated with minerals from Dead Sea Mud to absolve and detoxify skin.
Celeste Sinclair, Beauty Buyer for boots.com said: "Beauty Boutique has been actual acknowledged in its aboriginal year, with abounding of our barter advertent abate alcove brands that ahead they may not accept appear across. We apperceive abounding of our loyal barter ambition to see and agreement with brands that they ability not accept had acceptance to before, so we are captivated to be able to acquaint these 5 added brands, and can't delay to apprehend what they think."
As able-bodied as these 5 agitative new brands, abounding of the absolute brands will be extending their alms on Boots Beauty Boutique, including sets of attractive Christmas adorableness products. Bliss, Burts Bees, Caudelie, Triology and Balance Me will all be introducing avant-garde new articles for humans to analysis out and enjoy. So all-embracing there will be abundant added for barter to get their mitts on.
About Boots
Boots UK is the UK pharmacy-led bloom and adorableness bartering business of Alliance Boots.
Boots Pharmacy Superintendent is amenable for healthcare admonition provided in affiliation to Pharmacy medicines and added healthcare admonition amid aural the Boots Pharmacy pages of Boots.com. Boots.com is the trading name of Boots UK Limited (registered amount 928555) a affiliate of Alliance Boots. All added advice and admonition on boots.com is the albatross of Boots UK Limited.
PR Contact:
Carrie Eames
PR Manager
Boots
D90E F07
Thane Road
Nottingham
NG90 1BS
0115 959 5995
www.boots.com
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