Barclaycard has appear the new logo that will be allotment of the company's new basic character which will be alien above all Barclaycard’s products, casework and operations about the apple over the next 12 months. It is a breach from the logos acclimated by Barclaycard during the endure four decades, which had been advised to be apparent on the acceptable artificial card.
Antony Jenkins, Barclaycard’s CEO, said: "Barclaycard is arch a anarchy which will accompany humans and businesses calm to acquiesce payments to be fabricated in the easiest and a lot of acceptable way possible. Our new character expresses area we see the future, absolution the cavity on the acclaim agenda from the constraints of the artificial about it, authoritative the way humans pay for things simpler."
Rhidian Taylor, Barclaycard’s arch of casting management, added: "Our accepted logo and attending accept formed able-bodied for us as a UK acclaim card company, but they do not reflect the all-around payments aggregation we accept become. We bare to actualize a avant-garde and characteristic attending which signals area we are traveling as against to area we accept been."
The new character has been developed in affiliation with consultancy The Brand Union and has been the accountable of all-encompassing analysis with consumers in the UK, US, Germany, Spain, India and the UAE. The new attribute depicts a apple that is calm and assured on the outside, whilst balmy and active on the inside. In creating a attribute that is afar from the casting name, the new logo works bigger online and on some arising transaction accoutrement such as adaptable phones.
Customers will alpha to see the new character accepting alien gradually above Barclaycard’s articles and businesses from October. Credit cards and jotter will be replaced in the accustomed advance of contest or as absolute banal runs out to abstain added expense. As acclaim cards endure for up to three years, some will not see replacements with the new logo until 2011.
About Barclaycard
Barclaycard, allotment of Barclays Global and Retail Commercial Banking division, is a arch all-around payments business which understands the needs of both purchasers and sellers. It enables retailers and merchants to access cards, helps barter accomplish payments through card, contactless and adaptable applications as able-bodied as extending acclaim to consumers.
The aggregation is one of the antecedents of new forms of payments and is at the beginning of developing applicable contactless and adaptable transaction schemes for today and acid bend forms of transaction for the future. It aswell issues acclaim and allegation cards to accumulated barter and the UK Government. Barclaycard ally with a advanced ambit of organisations above the apple to action their barter or associates transaction options and credit.
In accession to the UK, Barclaycard operates in the United States, Europe, Africa and the Middle and Far East.
For added media advice contact:
Andrew Bond
Barclaycard Press Office
1234 Pavilion Drive
Northampton
NN4 7SG
01604 251229
www.barclaycard.co.uk
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