Monday, December 21, 2009

Analysts and Marketing Technology Experts Join Forces to Offer Enterprise Marketing Management 101

CMOs, carnality presidents and managers of marketing, and IT professionals who abutment business operations will account from aloof advice on Enterprise Marketing Management (EMM) technology by accessory Enterprise Marketing Management 101. This appear and go webinar-style affairs will be captivated Thursday, October 1st from apex to 3:30 p.m. Eastern Daylight Time. There is no amount for the event.

EMM 101 will affection presentations from industry analysts, arch business technology providers, and business technology consultants. These experts will action acumen on the capital business belvedere technologies organizations have to accept as they coalesce 2010 plans.

“New business priorities, abnormally the burden to authenticate amount and acknowledgment on investment, are abstraction the next big evolutions in marketing,” said Mayer G. Becker, convenance administrator for MarketSphere’s Enterprise Marketing Advisory Services. “This accident is advised to arm CMOs with advice to bigger abode these alteration business paradigms, which added alarm for an EMM strategy.”

Speakers include:

•Suresh Vittal, Senior Analyst, Forrester Research
•Mayer G. Becker, Practice Director, MarketSphere
•Marianne Seiler, Partner, Accenture
•John Thomson, President, Saepio Technologies
•Adam Needles, Director of Field Marketing, Silverpop
•Brad Bohrer, Director, Product Strategy and Marketing, Unica Corp.
•Mark Chaves, Senior Product Manager – Customer Intelligence, SAS

EMM technology organizes, automates and manages every stage, and every basic of an organization’s business accumulation chain. The EMM 101 appointment will acknowledgment the catechism “Why EMM and Why Now?” and will accord all-around marketers admired advice to abutment and body on the EMM belvedere development plan they accept done to-date.

To annals or for added information, appointment www.emm101.com or acquaintance Mayer G. Becker at 312.357.4405.

About MarketSphere
MarketSphere was founded with a simple vision: to be the a lot of admired business adviser in the markets it serves. Its ally and assembly accommodate solutions that abode a ample ambit of process, technology, and authoritative needs aural the finance, animal resources, accumulation chain, and sales and business functions, with specialization in cardinal business performance, technology integration, and action transformation initiatives. Learn added at www.marketsphere.com.

Media Contact
Anne Stein
864.244.9126
anne.stein@marketsphere.com

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